Revealed: How To Launch New Product On Amazon [The Ultimate WHITE HAT Guide]
Enough with the hacks, already… If you deploy a Hack during a product launch you are either gonna get suspended (at worse) or shadow-banned at least. So, instead of hacks, how about I reveal all the insider secrets that we use to launch a new product and scale fast?
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In the first quarter of the year, the team at Ecom Optimization helped a major skincare brand launch their new Skin Tag treatment on Amazon (if I said the brand, you’d know the name). In that same timeframe, 3 new skin tag products also launched into an already crowded niche.
That to say, competition on Amazon is fierce.
But, don’t let the competition dissuade you. Competition is one of the reasons Amazon is crowded with over 60 million shoppers every day. And even with all that competition, the Skincare brand just shot to $123,329 in monthly sales within 30 days.
How?
A well-thought-out plan and proven Amazon product launch strategies.
In this comprehensive guide, I’ll walk you through each of those steps so you can achieve sustainable sales and rank #1 on Amazon, even for a new product launch with zero reviews!
How do I know?
My team and I have done it, over and over again since 2015, in far more niches than just skincare.
If you don’t know me, I’m Sean Farrington, co-founder of Ecom Optimization. The reason I am so confident in creating this ultimate white hat Amazon product launch guide is that my company and I help brands doing over 2 million a year (either on or off Amazon) to scale sales using Layering on Amazon.
And, I am about to break the silence on all these White-Hat moves because at Ecom Optimization we’ve seen the results when people try to hack Amazon, and it aint pretty.
Launching a new product White-Hat style starts with…
📈 Pre-launch Preparation: The Foundation of Amazon Scale
Just like any success, laying a solid foundation is key to Amazon FBA success. Before you even think about your new product launch, make sure to review these critical White-Hat steps (deep-dive resource links available):
🔍Identifying Lucrative Keywords and Successful Competitors
Fundamentals = Boring. Sure, yet…
At this point, before you actually launch a product White-Hat style, you need data.
And the best data starts with unearthing the most relevant keywords and the most successful competitors to give us insights that keep us ahead of the competition and maximize the potential of launching a new product on Amazon.
1. Discovering Successful Competitors with Jungle Scout
Jungle Scout’s competitor analysis feature allows you to filter competitors based on their product’s creation date. This means you can precisely pinpoint those sellers who are achieving remarkable sales shortly after a fresh product launch (ie. newer data is more critical).
By studying these recently successful competitors, you’ll gain a deeper understanding into their Amazon product launch strategies and what makes them Amazon’s current favorites (that is…until you launch a product using this guide 😉).
2. Analyzing Organic Ranks and Listings
Beyond the basics, we also need to delve into the organic ranking of your competitors’ products. This invaluable data reveals how well your competitor’s products are performing in organic search results, shedding light on their overall market position.
Organic is so critical because, unlike Google, Bing, or any other search engine, Amazon ranks products based on how they sell (Google doesn’t know thiis, or care about this). Amazon positions product listings that convert shoppers into buyers.
Why?
Because those listings make more money for Amazon! Remember, Amazon charges pick and pack fees, referral fees — all the fees you hate to pay, only get charged when you make a sale. Amazon positions products that generate fees!
Additionally, Jungle Scout provides a comprehensive view of your competitor’s product listings, allowing you to assess the quality of their titles, bullet points, and descriptions which may help in this analysis.
3. Identifying Lucrative Keywords
Keyword research, Competitor research, and product research are a treasure trove for Amazon sellers. By uncovering high-performing keywords that lead to successful conversions, you can optimize your own product listings and PPC campaigns with data-centric accuracy.
If you want to deep dive into this, I have a 1-hour long video training here: Complete Amazon SEO Course
4. Evaluating Competitor Sales and Revenue Estimates
To properly calculate your initial inventory allotment, it is necessary to get accurate competitor sell-thru data by competitive Tier (Tier 1 top competitor on Amazon, and Tier 3 is the lowest).
By gaining insights into the performance at each Tier, you can set realistic goals about your market’s potential, and understand how much inventory to plan for your first shipment. This information equips you to make data-driven decisions and strategize effectively for your product launch.
If you’re unsure of how to get this data, reach out and we’ll help (click the “Book A Strategy Call” at the top of this page)
5. Competing with Confidence
With actual data as your trusty companion, you can approach your Amazon FBA journey with confidence.
For sure you’ll be better equipped to optimize your product listings, fine-tune your PPC campaigns, and achieve remarkable success on the Amazon marketplace.
🔧 Optimize Your Listing for Success
A high-converting listing is the cornerstone of success for your newly launched product on Amazon. It should be well-crafted, visually appealing, and most of all, dripping with emotion!
This will include high-quality images, a persuasive product title, compelling bullet points, and an engaging product description.
Remember, your listing is your virtual salesperson in this digital retail space; it needs to convince potential buyers to click that “Add to Cart” button (that is your listing’s only job).
For a deep dive, check out my book: Selling On Amazon For Brands
🔍Master the Art of SEO and Keyword Optimization
Bottom line up front: Having your amazing product listed on Amazon won’t matter if no one can find it.
Thoroughly research specific keywords and incorporate them into your listing’s title, bullets, description, and backend. Again, check out the Ultimate SEO course mentioned in the section above titled “Finding Lucrative Keywords”.
Tools like Helium 10 Cerebro can help you identify the specific keywords your competitors are ranking for, giving you a competitive edge.
🎯 Set Clear Goals: Hitting the Amazon Bull’s Eye
Before launching your product, define your objectives.
What are you aiming to achieve with this product launch?
Having clear and measurable goals will keep you focused and on track throughout the process and guide your strategies.
Reaching a specific number of sales (Sales performance is almost always the goal)
Validating global sales and marketing to investors (important for start-ups)
Improving brand visibility
🚀 Amazon Launch Strategy Framework: A Step-By-Step Approach
To execute a successful product launch strategy, you need a well-defined framework that aligns with your goals and marketing budget. Here’s a step-by-step approach to launching your Amazon FBA product:
1. Pre-Launch Phase Buzz: Get the Word Out
Before your product goes live, create anticipation and excitement by leveraging social media, email lists, and influencers to build hype around your upcoming product launch (these are covered in depth below).
This buzz will set the stage for a successful launch day.
2. Product Launch Day: Make a Splash
On launch day, ensure your listing is optimized, and all the pieces are in place. Consider your initial PPC efforts, promotional offers, discounts, or limited-time deals to entice buyers to take action immediately.
Amazon’s algorithm favors products that receive high engagement and generate more sales even in the early stages.
3. Post-Launch Momentum: Keep the Sales Coming
After the initial product launch, maintain the sales momentum by continuing to engage with customers and garnering positive reviews from early customers. A successful product launch, with positive reviews and ongoing sales, is more likely to rank higher in search results and gain organic visibility.
📋 Craft Compelling Copy That Converts (Like A Machine)
Bottom line: your product listing’s copy can make or break a sale.
Keep these essential Amazon copywriting tips in mind to maximize conversions.
1. Forget Product Features, Highlight Benefits (Mostly)
Look, you are not convincing the A10 Algorithm to buy your product (Algorithms carry no credit cards). Instead, you are convincing emotionally-charged Amazon shoppers to believe that your product will improve their lives.
Focus on the emotional benefits your product offers and how it solves their problems better than what is offered by other sellers. This emotional connection is THE most significant driving force behind purchasing decisions.
For a few first few sales tips, check out this video: Amazon Sales Boost with Copy
Concise and Powerful: Less Is More (But Not Too Little)
In a world filled with information overload, brevity is key. Craft powerful, succinct bullet points and descriptions that get your message across quickly. Customers should be able to grasp the value of your product at a glance – and yet, be able to overcome all sales objections too.
We’ve found that +/- 300-character bullets perform quite well for SEO and for stirring up emotions.
For A+ copy and Amazon’s new Premium A+ anything goes for copy length. So focus on making the copy for these sections effective (A/B testing really helps).
🏆 Showcasing Your Product: Visuals That Sell
Images play a crucial role in capturing a customer’s attention and driving conversions.
In fact, our data shows that 62% of all buying decisions happen on the image stack. So after you get the sales process squared away in your copy, transfer that value to your visuals.
When it comes to selling products, the old adage “a picture is worth a thousand words” holds true, especially on e-commerce platforms like Amazon.
Image stacks play a crucial role in captivating potential buyers. To be effective, the main images must grab curiosity (measured by your click-through rate) and the image stack must convey emotions that resonate with the audience (measured by Unit Session Percentage).
Here’s how to make your product images stand out:
1. Lifestyle Images: Connecting Emotionally with Buyers
Lifestyle images become powerful when they effectively showcase how pains are solved and desires are granted in real-life scenarios.
Lifestyle images go beyond merely showcasing the product; they paint a vivid picture of how the product fits into the buyer’s life, making your products both aspirational and relatable.
Imagine a lifestyle image of a group of friends having a great time on a sunny beach, all enjoying a beautiful picnic in this sun. This image not only showcases the product’s style and design but also evokes emotions of joy, friendship, and the desire for a carefree, enjoyable life.
By associating your product with positive emotions, potential buyers are more likely to envision themselves in that scenario, making them more inclined to purchase the product to be a part of that lifestyle.
2. Infographics: Making Logical Arguments and Addressing Concerns
While lifestyle images work wonders for evoking emotions, infographics are the perfect complement to make a logical argument about your product’s features and benefits.
They present information in a visually appealing and easy-to-digest format, highlighting key selling points that might otherwise get lost in the product description.
Infographics showcase the unique selling propositions of your product, such as its durability, versatility, or eco-friendliness. By visually presenting these facts, potential buyers can quickly grasp the value your product offers, making their decision-making process more straightforward.
3. Overcoming Sales Objections: The Dual Power of Lifestyle and Infographics
A well-crafted image stack combines both lifestyle images and infographics to not only evoke emotions but also address sales objections. It’s natural for buyers to have doubts or concerns before making a purchase, and image stacks should help alleviate those worries.
For example, if you’re selling outdoor camping gear, a lifestyle image of a happy family camping under the stars can evoke emotions of adventure and bonding. At the same time, an infographic can highlight the product’s rugged construction and weather-resistant features that competitors’ products don’t have, addressing potential concerns about durability in harsh outdoor conditions.
By strategically using both lifestyle images and infographics in your image stack, you create a compelling and persuasive visual narrative.
This combination allows potential buyers to see themselves using the product in their desired lifestyle while feeling confident that the product has the features and benefits to meet their needs.
Don’t Forget 3D Renderings
If you have a product with unique design elements or features, 3D renderings can help showcase your product in lifestyle scenarios that are hard to capture via photography (as discussed above). This not only looks professional but also gives customers a clearer understanding of your product’s capabilities.
If you’d like a deeper dive into Image Design that sells, check out these 55 Image Design Hacks To Jumpstart Your Conversions
🤫The Social Media Secret Weapon (It’s Not What You Think)
Nope, this is not some hack article telling you how Social media is the secret weapon when it comes to launching an Amazon FBA product successfully.
Instead, this section is about a new way to harness Social Media power to yield incredible results.
📌 Insider Tip: Liquidate Costs with Amazon’s Brand Referral Bonus
Now, here’s the insider trick that savvy sellers use to take their social media efforts to the next level and liquidate the costs of driving external traffic from off-Amazon platforms.
Amazon offers a powerful tool called the Brand Referral Bonus, which allows registered brand owners in the Amazon Brand Registry to earn up to 10% on qualifying sales generated from external traffic sources.
Here’s how it works: When you drive traffic to your Amazon product listing from social media platforms like TikTok, Instagram, or Facebook, and those visitors make a purchase, you can earn a referral bonus from Amazon. This means that a portion of the sales generated through your social media efforts will be credited back to you, effectively offsetting the cost of your Amazon PPC campaigns.
By incorporating the Brand Referral Bonus into your social media marketing strategy, you not only create excitement and interest around your product but also turn your marketing expenses into a potential revenue stream. It’s a win-win situation that smart Amazon sellers are capitalizing on to boost their profitability.
Here’s a detailed article to help you step-by-step: Amazon’s Brand Referral Bonus
The Potential of Facebook Groups
I would be remiss if I didn’t mention leveraging relevant Facebook groups as a way to create a dedicated community around your product even before it launches.
While I have not personally seen this generate meaningful pre-launch or post-launch traffic, many have used relevant Facebook Groups to engage with potential buyers, answer their questions, and build excitement to ensure a successful launch. So it cannot be ignored.
Before your official launch, invite your target demographic to join a Facebook group specifically designed for enthusiasts of your niche or product category. Engaging with this community allows you to understand their needs better and address any concerns they may have.
📌 Tip: Create a sense of exclusivity in the group and keep members updated on the progress of your product. When the launch day arrives, announce it in the group, and watch as the enthusiasm translates into sales and higher search rankings.
🤝Collabs - Expanding Sales and Visibility
Partnering with influencers is a game-changer, exponentially increasing your product’s reach and driving a surge in sales. If you’re looking to boost your Amazon FBA product’s visibility and profitability, influencer marketing is a strategy you can’t afford to ignore. Especially when there is so much potential to repurpose UGC (discussed in the next section).
Here’s how to get started…
📌 Tip: Top Marketplaces for Finding Influencer Talent
Finding the right influencers for your product launch requires some research, but thankfully, there are marketplaces dedicated to connecting brands with influencer talent. These platforms streamline the process and help you discover influencers whose audience aligns perfectly with your target market.
Influencer Marketing Platforms:
AspireIQ
Influencity
Traackr
These influencer marketplaces allow you to search for influencers based on various criteria such as niche, audience size, and engagement rates. These platforms also facilitate direct communication between brands and influencers, making collaboration seamless.
Others to check out…
FameBit (by YouTube): If you’re looking to tap into the power of video content, FameBit is a fantastic platform. Owned by YouTube, it allows you to discover talented YouTube creators eager to collaborate with brands.
Influencer Marketing Agencies: Working with an influencer marketing agency can be a game-changing decision, as they have existing relationships with numerous influencers. These agencies can help you find influencers, negotiate partnerships, and manage campaigns effectively.
The Direct Approach…
Platforms like Instagram and TikTok are teeming with influencers from various niches.
Conduct hashtag searches and explore trending posts to identify influencers who are already talking about products similar to yours. Then DM them to discuss potential collaborations.
📌 Building Genuine Relationships with Influencers
It’s essential to focus on building authentic and meaningful relationships. Avoid making generic requests and instead, take the time to understand each influencer’s content style and audience. Personalize your outreach to demonstrate a genuine interest in collaboration.
Additionally, be clear about what you’re offering in return for their promotional efforts.
Compensation can range from monetary payment to free products or exclusive discounts for their followers. By valuing their partnership and respecting their creative freedom, you can foster long-lasting relationships with influencers, leading to more impactful endorsements.
🎥 Influencer UGC: Social Proof for Amazon Listings and More
Collaborating with influencers to boost your Amazon FBA product’s visibility and sales, there’s another powerful tactic that savvy sellers are leveraging – repurposing User Generated Content (UGC) created by influencers.
By harnessing UGC, you can add an authentic touch to your Amazon listings, enhance customer reviews, and even elevate your brand within the Amazon ecosystem.
Let’s explore…
📌 What is User Generated Content (UGC)?
User Generated Content is any content that consumers create about your product, often through social media platforms, blog posts, or reviews.
When influencers promote your product, they often generate UGC in the form of photos, videos, or written testimonials. This content is powerful because it features real people who have experienced your product firsthand, making it highly relatable and trustworthy to potential buyers.
📌 Building Social Proof with UGC in Amazon Listings
One of the most effective ways to build social proof for your Amazon listings is by incorporating UGC from influencers.
Video content, in particular, has become increasingly influential in driving sales on Amazon by increasing Conversion Rates. By repurposing influencer-created videos showcasing your product’s features and benefits, you can create compelling social proof right on your product listing.
These videos can feature real-life product demonstrations, unboxing experiences, and enthusiastic endorsements from the influencers’ perspective. This level of authenticity resonates with potential customers, inspiring confidence in your product’s quality and value.
📌 Enhancing Customer Reviews with UGC
Customer reviews play a pivotal role in shaping buying decisions on Amazon. By encouraging influencers to share their genuine experiences as part of their UGC, you can gather impactful testimonials to include in your product’s reviews section.
Incorporate snippets of influencer UGC into your Amazon product reviews from Friends and Family (see our article on SEO-Optimized Amazon reviews). Potential buyers will see real people vouching for your product’s excellence, further motivating them to make a purchase.
📌 Elevating Your Amazon Brand Store with Influencer UGC
Amazon Brand Stores offer a unique opportunity to create a branded shopping experience for customers. By utilizing influencer UGC in your store, you can craft an engaging and relatable narrative around your products.
Design sections within your brand store that showcase influencer-created content, such as featured videos, Instagram-style photo galleries, and authentic testimonials. This immersive experience will not only enhance your brand’s story but also strengthen the trust between your brand and potential customers.
For a deep dive into Brand Stores, check out our article on what makes a profitable brand store
📌 Navigating Amazon’s Guidelines for Video Content (Proceed with Caution)
As we explore the power of repurposing User Generated Content (UGC) from influencers for Amazon listings, it’s essential to be aware of Amazon’s strict guidelines for video content.
While leveraging influencer UGC can significantly boost your product’s social proof, it’s crucial to ensure that the content aligns with Amazon’s policies to avoid potential repercussions like listing shadow banning or suspension.
🚫 Avoiding Highly Promotional Content
Amazon is particularly cautious about highly promotional video content.
The focus should be on providing valuable information about the product and its benefits rather than overtly pushing sales. Keep in mind that Amazon wants to maintain a positive shopping experience for shoppers and excessively promotional videos may be flagged or disapproved.
🚫 Not Adhering to Family Values
Another critical aspect to consider is ensuring that the UGC aligns with “family values.”
Amazon strives to create a safe and friendly environment for all users, so any content that may be considered inappropriate or offensive will not be tolerated (and it is a far higher bar than a reasonable person would expect). It’s essential to review the content carefully and make necessary edits if needed before incorporating it into your Amazon listings.
💡 Seek Guidance from Experienced UGC Repurposers
To ensure that your UGC adheres to Amazon’s guidelines and maximizes its impact, it’s highly recommended to consult with experienced professionals who specialize in creating content for Amazon listings.
Working with experts who understand Amazon’s policies and best practices will help you navigate any potential pitfalls and create content that is both compelling and compliant.
That said…
📌 The Team At Ecom Optimization: Your Trusted Amazon Partner
If you’re looking for guidance or support in optimizing your Amazon listings with influencer UGC, The Team At Ecom Optimization is here to help.
With a wealth of experience in the Amazon space, they can assist you in crafting engaging video content that complies with Amazon’s guidelines and still drives exceptional results.
✉️ The Power of An Email Address (Which Amazon Hides From You)
Again, this is not me telling you what you already know, specifically how an email list is a powerful tool for reaching potential customers and nurturing their interest in your product.
Nope, let’s get deeper…
📌 Tip: Incentivized Email Sign-ups
You may know that Amazon does not share customer data.
However, there’s a clever insider trick to overcome this limitation and grow your email list.
Enter product inserts!
When customers purchase your product on Amazon, you can include a small card or flyer inside the package with a compelling call-to-action to join your email list.
Offering a valuable lead magnet, such as a helpful book, exclusive discount code, or free products (the best, by far), incentivizes customers to take action.
By using product inserts strategically, you can convert one-time buyers into loyal subscribers, allowing you to nurture a long-lasting relationship with your customers beyond their initial purchase.
📌 Leveraging the Power of Email Lists for Future Product Launches
Once you’ve built an engaged email list by grabbing all of Amazon’s shoppers and making them your own, you can use old-fashioned Email marketing to nurture your audience and incentivize them again on future product launches with exclusive discount coupon codes.
Steps:
Use product inserts to incentivize email sign-ups (circumvents Amazon’s data limitations)
Nurture your list with smart email marketing techniques.
Incentivize your list on future launches with an exclusive Coupon Code.
📹 Unveiling Amazon Live: The Power of Real-Time Promotion
If you, your team, or your influencers are comfortable with live TV or going Live on platforms like Youtube, then Amazon Live may be a great promotional option.
Amazon Live is a cutting-edge tool that enables influencers to showcase and discuss products live, providing a unique and persuasive shopping experience for viewers.
Imagine being able to passionately talk about your product directly to an engaged Amazon audience while providing a direct link to purchase. That’s the potential of Amazon Live!
Think QVC, or HSN, but with the power of Amazon’s data.
This new feature on Amazon allows influencers to livestream and promote products, leading to immediate sales and increased visibility.
📌 Tip: Reach out to influencers who are open to participating in Amazon Live sessions and witness the power of real-time product promotion.
For a more in-depth look at this, take a peek at our deep dive into Amazon Livestream Selling
🎁 5-Star Worthy Giveaways
Organizing giveaways can be a powerful part of your Amazon product launch strategy.
The goal is to generate buzz around your product, leading to increased sales and attracting coveted five-star reviews. The allure of freebies not only encourages people to try your product but also enhances its visibility, ultimately propelling you higher in Amazon’s search results.
📌 Tip: Utilize Giveaway Service Providers for Maximum Impact
To make the most of your giveaways, consider partnering with reputable giveaway service providers. These platforms specialize in organizing and promoting giveaways, ensuring that your campaign reaches a broader audience and gains maximum traction. Here are some top-notch giveaway service providers to consider:
Viral Launch Giveaways: Viral Launch is a well-established platform known for its expertise in Amazon product launches and promotions. Their giveaway service offers comprehensive solutions, including audience targeting, promotional tools, and post-giveaway analytics.
Jungle Scout Promotions: Jungle Scout is a trusted name in the Amazon seller community, and their giveaway service is no exception. With Jungle Scout, you gain access to a large network of potential customers, making it an effective way to drive sales and reviews. (link: https://www.junglescout.com/features/promotions/)
📌 Crafting Effective Giveaway Rules and Incentives
When organizing giveaways, it’s crucial to establish clear and fair rules to ensure transparency and legitimacy. Specify the entry requirements and the duration of the giveaway to avoid any confusion. Additionally, consider offering incentives for participants to share your product with others, such as bonus entries for referrals. This can amplify the reach of your giveaway and attract more potential customers. (The platforms above should handle that for you)
📌 Deliver on Promises for Favorable Reviews
A successful giveaway campaign not only boosts sales velocity but also lays the foundation for positive reviews. To ensure your product receives favorable feedback, focus on delivering exceptional customer experiences. Make sure your product lives up to its promises, and provide excellent customer support to create a lasting impression on your customers.
Before I end this, many may ask me about the…
Amazon Early Reviewer Program (Now Defunct)
The early reviewer program was set up and sanctioned by Amazon to help sellers get verified reviews when launching a new product.
The idea was to have Amazon manage the incentivization process of getting reviews from actual Amazon customers.
Brands gobbled up the offer to get a boost in reviews for more successful product listings. However, many sellers found that the reviews were not as positive as they liked due to jaded reviewers rating low customer satisfaction, which significantly stifled Brand executives’ and owners’ initial excitement. And, they began to pull freshly launched Amazon products from the program.
That said, if you are about o launch a product, there are real options (and you won’t lose money like commonly happened with the Amazon program).
Check out this article on How To Take Control Of Your Reviews Now That The Early Reviewer Program Is Dead.
Unlocking Amazon PPC: A Shortcut To The Top
I know, I know. Amazon PPC is boring.
Actually, it’s not!
Listen, it is not 2017 anymore. That’s why at Ecom Optimization we’ve moved way beyond the reliance on Amazon 4-Pack of Auto/Phrase/Broad/Exact Amazon advertising campaigns. There are so many new ways to craft and combine Amazon PPC Campaigns (Pay-Per-Click) to catapult your product to the top of search results instantly, driving traffic and boosting your initial sales velocity.
In fact, when done right Amazon PPC is like a shortcut to success.
Rather than dive into it all here, check out our epic article The Ultimate Guide to Amazon PPC for Brands
. Although PPC comes with costs, it’s a powerful tool for immediate exposure.
📌 Tip: Use PPC strategically, especially during the initial launch phase, to achieve maximum visibility and to drastically improve your first few sales (check out the Sponsored Ads campaigns mentioned in the article above to go beyond the 4-Pack, such as Affinity Targeting and Sponsored Brands ads which allow custom ad copy).
💡Upselling and Cross-Selling: Boosting Margins and AOV
As an Amazon seller, increasing your conversion rate, your average order value (AOV), and maximizing profit margins are key objectives.
One powerful tool at your disposal is Amazon A+ Comparison Charts. This feature allows you to showcase your own products as upsell and cross-sell opportunities by highlighting their unique features, enticing customers to make additional purchases.
1. Understanding Upselling and Cross-Selling On Amazon
It must be understood, that Amazon is already upselling and cross-selling on your listing.
Doubt me?
You will see it when Amazon places competitor’s products right on your listing encouraging customers to purchase a higher-priced or premium product they are interested in. And they cross-sell by suggesting complementary or related products to yours.
The reason?
If your listing does not convert above the fold (before they start scrolling) then there is a greater than 90% chance you’ve already lost the sale. But, Amazon is greedy at your expense – hence all those products waiting for your wayward shopper to click.
The Power of Amazon A+ Comparison Charts
Amazon A+ Comparison Charts help you take the power back from Amazon by creating visually appealing and informative product comparison tables.
These charts are displayed on your product listing and allow you to present a selection of related products alongside the main product, making it easier for customers to compare and make purchases of your products.
The Ascension Ladder: Elevating AOV through Comparison Charts
In the pursuit of boosting Average Order Value (AOV) on Amazon, you can employ a powerful strategy known as the “Ascension Ladder” using Comparison Charts.
The Ascension Ladder involves offering a series of related products (often bundles) within the Comparison Chart, each with incrementally higher profit margins. By guiding shoppers towards higher-priced items while showcasing their added value, sellers can entice customers to make bigger purchases, ultimately leading to more sales and increased AOV.
How the Ascension Ladder Works
The Ascension Ladder concept is simple yet effective.
Within the Comparison Chart, sellers present a range of related products, starting from the entry-level option with a lower price point and margin. As customers scroll through the chart, they are exposed to progressively advanced or upgraded versions of the main product, each offering enhanced features and benefits.
Appealing to Customer Needs
The key to the Ascension Ladder strategy lies in understanding and catering to customer needs.
By offering a range of products that cater to various preferences and requirements, sellers can capture a wider audience.
Some customers may opt for the basic version, while others may be enticed by the premium options as they see the added value and benefits.
Enhancing the Shopping Experience
Comparison Charts also play a pivotal role in creating an immersive and informative shopping experience for customers. As they explore the different options, customers gain a comprehensive understanding of each product’s unique selling points. The clear and concise layout of the Comparison Chart makes it easy for customers to evaluate their choices and make informed decisions.
Driving Higher AOV
The Ascension Ladder, facilitated by Comparison Charts, guides customers towards higher-priced options with improved profit margins. As they recognize the value and benefits of the premium options, customers become more willing to invest in these products, resulting in an increase in AOV.
Optimizing A+ Comparison Charts for Success
To make the most of Amazon A+ Comparison Charts, ensure that your content is concise, engaging, and visually appealing. Use high-quality images, compelling product descriptions, and clear call-to-action buttons to encourage customers to explore additional products.
🎯 Conclusion
Launching an Amazon FBA product successfully requires dedication, strategic planning, and implementation of proven techniques. By following the steps outlined in this guide, you can give your product the best chance to succeed, even with zero reviews.
For an added boost, consider leveraging social media, influencers, email lists, and Amazon’s tools, you’ll pave the way for a lucrative venture that secures your product’s position at the top of the search results.
But keep in mind the basics: a well-optimized listing, clear goals, compelling copy, and eye-catching visuals are the keys to ranking #1 on Amazon. So, go ahead and unleash your product’s potential in the vast Amazon marketplace!
Happy selling! 🚀
📋 FAQ: Frequently Asked Questions
Q: Is it possible to rank #1 on Amazon with zero reviews?
Absolutely! While reviews are essential for building credibility, a well-executed launch strategy with effective keyword optimization, promotions, and social media buzz can propel your product to the top spot. Ask, and I will gladly show you how for your brand – connect here.
Q: How long does it take for a product to rank #1 on Amazon?
Great question! But, you’re probably not going to like the answer. The time it takes to rank #1 can vary depending on factors like competition, niche, and the effectiveness of your product research and launch strategy. Some products achieve top rankings within days, while others may take a few weeks.
Q3: Should I use influencers for my product launch?
Influencers can be powerful allies in creating pre-launch buzz and driving initial sales. Partner with influencers whose audience aligns with your target market for the best results.
Q4: Can I run promotions after the launch to boost sales?
Absolutely! Post-launch promotions, lightning deals, special days deals (ie. Prime Day), and occasional discounts (with an exclusive discount code) can help maintain momentum and generate sales whenever needed.
Q: Should I collaborate with big-name influencers only?
A: Not necessarily. Micro-influencers with a smaller, highly engaged following can be just as effective in generating authentic interest and sales.
Q: Is Amazon Live available to all sellers?
A: As of 2023, Amazon Live is accessible to eligible registered brand owners who are a part of the Amazon Brand Registry.
Q: How many giveaways should I run?
A: It’s essential to strike a balance. Run giveaways periodically to maintain interest without overdoing it. Again, the marketplaces mentioned in the article above should give you accurate data on the number of giveaways required to rank high in Amazon search results.
Q: What is the difference between upselling and cross-selling?
A: Upselling involves encouraging customers to purchase a higher-priced or premium version of the product they are interested in. Cross-selling, on the other hand, refers to suggesting complementary or related products that enhance the customer’s shopping experience.
Q: How do Amazon A+ Comparison Charts work?
A: Amazon A+ Comparison Charts allow sellers to create visually appealing product comparison tables. These charts are displayed on the product listing page and showcase related products alongside the main product, making it easier for customers to compare and make informed decisions.
Q: How do A+ Comparison Charts contribute to higher average order value (AOV)?
A: A+ Comparison Charts strategically encourage customers to add additional products to their cart by showcasing attractive options in a visually appealing manner. This increased AOV directly translates into higher revenue and improved profit margins.
Q: How can I optimize my A+ Comparison Charts for success?
A: To make the most of A+ Comparison Charts, ensure that your content is concise, engaging, and visually appealing. Utilize high-quality images, compelling product descriptions, and benefit-driven copy to encourage customers to explore additional products.
Q: Are A+ Comparison Charts available to all Amazon sellers?
A: A+ Comparison Charts are available to sellers enrolled in Amazon’s Brand Registry program. If you have a registered brand on Amazon, you can take advantage of this powerful feature to enhance your product listings and drive sales.
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