Amazon Seller Central Consulting: Is Your Amazon FBA Business Falling Behind Your Competitors?
In the fast-paced world of e-commerce, Amazon’s FBA program is a brand-changing platform, enabling brands to leverage the logistics, storage, traffic, and customer service infrastructure to boost brand sales. However, managing an FBA business is not easy, especially for new Amazon sellers. This is where Amazon consulting agencies come in, providing expert guidance and support to help businesses optimize their listings and increase sales.
In this blog post, we will dive into the details of these services, their benefits, and how they can help Amazon sellers succeed.
Table of Contents
What are Amazon FBA consulting services?
An Amazon consulting agency can provide a wide range of services to help businesses improve their performance on the platform.
Services can include:
Listing optimization
Organic attraction
Advertising optimization
Amazon Seller Support strategies
Brand marketing
Account management
and more.
With the help of Amazon Seller Central consultants, businesses can develop a tailored strategy to achieve their goals and increase their profit on Amazon.
Why You May Consider Amazon Consulting Services
Experienced Amazon Consultants have strategies and years of experience to help Amazon sellers improve their business performance on Amazon.
Expertise: Amazon FBA consulting services provide sellers with years of expertise to guide them through the complexities of selling on Amazon. These professionals have extensive knowledge about how Amazon works and can offer valuable insights and strategies.
Time-saving: Running an FBA business requires time and effort. By outsourcing tasks such as listing optimization, account management, and inventory management, busy executives and founders can free up their time to focus on other aspects of their business.
Increased sales: Amazon FBA consulting services can help an Amazon seller increase their sales by optimizing organic attraction, improving product visibility across the platform, and implementing effective advertising strategies.
10 Skills You Should Look For In Your Amazon Consultant
As more and more businesses turn to Amazon to sell their products, the demand for Amazon consulting experts is on the rise. However, finding the right Amazon seller central consultants can be a daunting task. Let’s explore the five most important things you should look for when hiring an Amazon consulting expert.
Amazon SEO
Did you know that 55% of product searches start on Amazon? That’s right, Amazon is not just an online retailer, it’s also the 3rd largest search engine. Therefore, the top priority when looking for an Amazon consulting expert should be to find someone who deeply understands Amazon SEO. This means optimizing your product listings for 5-Axis SEO to outperform the competition and rank higher in search results.
Verified Reviews
79% trust online reviews as much as personal recommendations. That’s why reviews play a crucial role in the success on Amazon. Verified Amazon reviews, which come from actual customers who purchased the product, are particularly important. They not only help boost your product’s search ranking but also provide social proof to potential customers.
Knowledge of Amazon Policies
Amazon has pages and pages of rules and Terms of Service, and they’re constantly changing. That’s why it’s important to work with an Amazon consulting expert who knows the ins and outs of Amazon policies. They should have a defined strategy for staying on the straight and narrow and be able to help you navigate the complex world of Amazon while avoiding account suspension or listing suppression.
A+ Content
A+ Content allows brands with a Brand Registry account to create product listings with advanced text options, images, and even video. A+ content converts shoppers who have wandered below the fold and provides an additional means of showcasing your brand. Listings that include Basic A+ Content experience up to a 10% increase in average sales. The numbers only get more exciting with the new Premium A+ which is enjoying massive boosts in conversion rates of over 15%! A good Amazon consulting expert should know how to create A+ content that converts.
Sales Copy and Digital Marketing
An Amazon consulting expert should have proven digital marketing chops to craft compelling sales copy that speaks to your target demographic. They should understand your customers and know how to influence them to make a purchase.
Amazon Seller Central Support Management
Any Amazon consultant worth their salt should have years of experience and a deep understanding of the Amazon seller, brand, and vendor support and be able to provide guidance on troubleshooting your Amazon Seller Central account. Having expertise in these areas can help you stay ahead of the constant changes that Amazon throws your way.
Custom Amazon Marketing Strategy Development
Amazon consultants take time to understand your needs and create the right marketing strategy that leverages Amazon’s strengths for your brand. The focus should always be on delivering greater revenue while maintaining alignment with your vision.
Holistic Amazon Seller Consulting
The Amazon consultants should be experienced in all aspects of Amazon. Years of experience means that these specialists have watched the platform grow and develop and have the scope of knowledge to craft a strategy that adapts to the best practices in Amazon’s marketplace. This is critical because your Amazon consultant is in charge of seeing the full picture on your behalf and guiding your company to better results.
Amazon Brand Management
Experienced Amazon brand managers will start the consulting relationship by understanding your brand. They will identify and differentiate your strengths to help you stand out against your competitors, and then refine your on-Amazon branding and improve the visibility of the product.
A Proven System
Although Amazon may be confusing, systems and processes built from firsthand experience running Amazon accounts can help you transform chaos into an orderly set of next steps that pulls profits out of Amazon for your company’s product.
Five Essential Questions to Ask Your Amazon Consultant
If you are a CMO, Brand Manager, Product Manager, or Founder then you know the importance of optimizing your sales. But how do you choose the right consultant to help you? Let’s discuss five essential questions to ask your Amazon consultant before hiring them.
What specific services do you offer?
It is essential to know what services your Amazon service provider offers. Some providers may offer a broad range of services, while others may specialize in one or two areas. For example, some providers may focus on product listing optimization, while others may specialize in advertising campaigns. Make sure that the provider you choose can offer the services that you need to succeed on Amazon.
What is your experience with Amazon?
Experience is key when it comes to choosing an Amazon consultant. Ask the provider how long they have been working on Amazon specifically and how many categories they have worked in. You can also ask for case studies or examples of previous work to gauge their level of expertise.
How do you measure success?
Every Amazon seller has different goals and metrics for success. Ask your Amazon service provider how they measure success and what metrics they will be tracking. This will help you ensure that your provider is aligned with your goals and that they are using the right metrics to measure success.
How do you communicate with clients?
Communication is crucial when it comes to working with an Amazon service provider. Make sure that you understand how your provider will communicate with you and how often you can expect updates and face-to-face strategy sessions. This will help you stay informed about progress and allow you to make any necessary strategic adjustments along the way.
What is your pricing structure?
Finally, make sure that you understand your Amazon service provider’s pricing structure. Some providers may charge a flat fee for their services, while others may charge a percentage of your sales. Make sure that you understand how much you will be paying and what you will be getting for your money.
Confessions Of A Top Amazon Consultant
Consultant, Agency Owner, and Best-Selling Author, Sean Farrington reveals the top concerns from the Agency’s perspective.
Running a successful Amazon consulting agency can be a challenging and rewarding experience, the founder of the to Amazon consulting agency, Ecom Optimization shares insights into the daily operations of their business.
“Hiring the right people is crucial.” Sean stresses the importance of finding the right people to work for the company. This includes people who are “passionate about Amazon, have a good understanding of the platform, and can communicate effectively with clients.”
“Focus on the client,” Sean says. The agency’s main priority is to ensure that clients are happy with the services they receive. This means “listening to feedback, being responsive to client needs, and constantly striving to improve the quality of the agency’s services.”
“Utilize data and analytics.” Sean makes sure that his Amazon consulting agency uses “a variety of data and analytics tools to help clients optimize their Amazon listings and improve their overall performance on the platform. This includes specialized, hand-picked, and premium tools for keyword research, competitor analysis, and sales tracking.”
“Stay up-to-date with Amazon policies and best practices.” Sean, states that “Amazon is constantly updating its policies and best practices, and it’s increasingly important for us to stay informed and up-to-date. This includes attending conferences, following industry blogs and news outlets, and networking with other Amazon experts.”
Interesting Data
According to Sean Farrington, their clients see an average increase of 30-50% in sales after working with the agency. This is a significant increase online sales and highlights the value of working with an Amazon consulting agency.
What Types of Consulting Services for Amazon Marketing Do We Offer?
Ecom Optimization is a fully-managed Amazon services agency (without the big “digital agency “feel). We built our systems and processes from firsthand experience running Amazon businesses for great brands. This gives you:
A proven team of industry experts
Intimate knowledge of how to deal with Amazon’s “weirdness”
An alignment-centric culture to become an extension of your company
In-house creatives team
In-house Amazon PPC team
Innovative practices, years of experience, and personal investment generates unprecedented results. However, the real benefit is the personal touch that makes us feel like part of your team.
Some of our services include:
Sponsored Products
Move products to the front of the line and boost brand discovery with efficient paid ads management. Also, use paid ads to strategically target premium customers about to buy on competitor’s product pages.
Sponsored Brands Ads
Dominate the page on brand searches to beat would-be poachers. Deploy branded copy, video, and more to optimize ACoS.
Sponsored Display Ads
Use powerful Amazon shopping data to retarget past shoppers and find new, in-market buyers outside the Amazon ecosystem.
Ad Testing
Deploy Ecom Optimization’s testing methods focused on sales data to find the best mix between organic and paid ad efficiency.
Sales Optimization
Combine data, emotionally-driven copywriting, and upscale design, with A/B testing to generate an Amazon presence that not only boosts organic sales but also improves Amazon ad performance.
Reputation Management
Protection for your brand and your profits by monitoring and gathering great reviews and ratings, while eliminating MAP violators, as well as maximizing revenue across all storefronts.
Graphic & Video Design
Grab a customer’s attention before they thumb-scroll right on by… The goal is visual creatives that capture attention and carry shoppers on the emotional journey to become buyers.
SEO for Amazon Scale
Use SEO strategically in front-facing copy to craft listings that attract the A10 Algorithm with 5-metric SEO that increases organic ranking.
Conclusion
Choosing the right Amazon seller consultant can be a deciding factor for your success on the platform. By asking the right questions and understanding your provider’s services, experience, communication, and pricing, you can make an informed decision and improve your chances of success on Amazon.
FAQ:
Q: Can I work with an Amazon seller consultant if I am new to selling on Amazon?
A: Yes, many Amazon service providers specialize in helping new sellers get started on the platform.
Q: Will an Amazon consultant guarantee success?
A: No, it is impossible to guarantee success on Amazon. However, a good Amazon consultant can help you optimize your sales processes and improve your chances of success.
Q: How do I know if an Amazon consultant is reputable?
A: Look for providers with good case studies and testimonials from actual clients. You can also check their credentials and experience to ensure that they are qualified to help you.
Q: Who can benefit from Amazon FBA consulting services?
A: Any Amazon seller who is struggling to manage their FBA business or looking to increase their own sales volume may benefit from an Amazon FBA consultant.
Q: Is an Amazon FBA consultant expensive?
A: The cost of an Amazon FBA consultant services can vary depending on the provider and the services offered. However, many providers offer affordable packages that can be adjusted to meet the business needs and of the Amazon seller.
Q: How long does it take to see results from Amazon optimization?
A: The time it takes to see results from Amazon optimization can vary depending on the scope of work needed to get the account and brand presence optimized for success against the competitive landscape of your market. Some businesses may see results within a few weeks, while others may take several months to see significant improvements.
Q: Can I do Amazon optimization on my own, without an agency?
A: Sure! However, it is time-consuming and requires a large learning curve to optimize your Amazon listings on your own. Working with an agency can give you a jumpstart with valuable expertise and resources that can help you achieve your goals more quickly and effectively.
Q: Why is Amazon SEO important?
A: Amazon is a search engine for products (the #3 search engine in the world), and optimizing your product listings is essential for outperforming the competition and ranking higher in search results.
Q: What are verified reviews, and why are they important?
A: Verified reviews are reviews that come from actual customers who purchase the product through Amazon. They’re important because they not only help boost your product’s search ranking but also provide social proof to potential customers.
Q: Why is knowledge of Amazon policies important?
A: Amazon has a lot of rules and regulations, and breaking the rules can result in your account being banned, advertising privileges being revoked, or listings being suppressed from search. That’s why it’s important to work with an Amazon consulting expert who knows the ins and outs of Amazon policies.
Q: What is A+ Content, and why is it important?
A: A+ content allows brands with a Brand Registry to create product listings with advanced text options, images, and even video. It provides an additional means of showcasing your brand, and listings that include A+ content often fare better than the competition in search results.
Q: Why is emotionally compelling sales copy important?
A: A good Amazon consulting expert should have proven chops to craft compelling sales copy that speaks emotionally to your target demographic. They should understand your customers and know how to influence them to make a purchase.
Q: What services does an Amazon consulting agency provide?
A: An Amazon consulting agency provides a range of services designed to help clients optimize their performance on the Amazon platform. This includes keyword research, competitor analysis keyword strategy, listing optimization, advertising, support management, enhanced brand marketing, and more.
