Full-Service Agencies: Should Your Amazon Account Be Managed By A Person Or An Agency?

What is a full-service Amazon consultancy (or full-service marketing agency)?

A full-service Amazon consultancy and advertising agency is a team of experts that helps businesses navigate the Amazon marketplace. They offer a range of services, including account management, product listing optimization, advertising, and more.

Generally, these agencies have a deep understanding of how Amazon works and can provide valuable insights into how to optimize your listings, increase sales, and improve your overall performance on the platform. They work closely with their clients to understand their unique goals and challenges and develop tailored strategies to help them succeed.

In upcoming sections, we’ll take a closer look at full-service Amazon marketing agencies and see how they can help you boost your sales on Amazon.

But first…

Marketing Monogamy Myth

Many brands have been tempted by the myth of “Marketing Monogamy” – that is, the idea of dealing with one service agency for all their needs. While this approach could streamline focus and effort, it is often impractical.

Why?

Amazon is weird.

And that weirdness demands specialized knowledge that most Digital and Omnichannel agencies simply don’t possess.

As a result, in order to fill all e-commerce needs (especially if they use many channels such as Amazon, Walmart, Shopify, etc) most mid to large-sized companies often deal with multiple service providers – three, on average.

However, this approach can lead to a patchwork of marketing services, that make life more difficult than necessary. So what is the best solution? Let’s explore various options available so businesses can find the right fit for them when it comes to marketing service providers.

We’ll start with a deeper understanding of…

All The Tasks Required To Profitably Manage And Scale An Amazon Account

Are you an Amazon seller struggling to navigate the complex and competitive marketplace?

Do you find yourself overwhelmed by the ever-changing rules and regulations of the platform?

If so, then it might be because of the complex and specialized skills required to manage and scale an Amazon.

The tasks required include:

• Account Creation: Properly creating and setting up an Amazon account, is critical to becoming optimized for success, because if you are not careful you could end up wasting a small fortune on silly mistakes. 

• Amazon Brand Management: Brand Registry lets you not only protect your brand, but also opens up a host of exclusive tools that can increase visibility and control costs on the platform. This requires specialized knowledge to help you build and manage your brand on Amazon, including creating a brand store and managing your brand reputation.

• Developing Marketing Strategy: As competition, economic forces change, seasonality, and business objectives change, so must you the vigilant Amazon account manager develop a new marketing strategy to outpace change.

• Product Listing Optimization: – Optimizing your product listings improves visibility and sales. This includes optimizing product titles, descriptions, and images, as well as conducting keyword research to ensure your listings are showing up in relevant search results. ensures that they are fully optimized for Amazon’s search algorithm

• Amazon SEO: Amazon is the third most visited search engine in the world, with over 2.4 billion visitors each month. With such a vast potential customer base, it’s crucial for sellers to maximize their presence on the platform. This includes keyword research, title optimization, bullet points, keyword density in product descriptions, and backend search terms.

• Upscale Creatives: Creating compelling sales copy and emotion-stirring images helps your products stand out and sell more on Amazon.

• Review and Reputation Management: Managing your reviews, feedback, and brand reputation on the platform helps to improve customer trust and loyalty.

• Amazon Listing Optimization: to optimize your Amazon product page to increase your visibility and sales on the platform.

• Amazon Store Optimization: For better user experience (UX) design store optimization ensures the customer journey is smooth and seamless, from searching to purchasing. This includes making sure images look great, descriptions are clear and concise.

• Amazon PPC Management: Management and creation of advertising campaigns drive traffic to increase your sales and ROI – advertising can include sponsored product ads, sponsored brand ads, Amazon DSP and more.

• Amazon Account Management: This includes all non-marketing tasks of maintaining a healthy Amazon account, from monitoring sales performance to Seller Support and Vendor Support case management

• Data-Driven Reporting: Providing data-driven insights and analysis include tracking competitive intelligence data to help you make informed decisions about your Amazon strategy

• TOS Compliance: TOS Compliance is a critical component of managing and scaling an Amazon account. It requires staying up-to-date with all the changes and updates, including product listing details, pricing rules, marketing policies, and more.

• Amazon Crisis Management: Experience dealing with Amazon crises is the only effective way to gain the expertise needed to keep your account in compliance and offer effective support when Seller Central issues arise.

• Amazon Posts Creation: Creating posts on Amazon is an effective (and free) way to drive traffic and sales via Instagram-style Posts that allow businesses to showcase products in a visually appealing way while also engaging with shoppers for more brand and product awareness.

• Amazon Store Management: An Amazon store gives your brand the ability to organize all of your products in one place, making it easier for customers to shop free of any external advertising or promotions, allowing customers to focus on your products alone. A store also opens up high-performing Sponsored Brands advertising to your account.

• Amazon Brand Story Creation: Amazon brand stories are a new rollout to brand registered accounts, Amazon Vendor Central and managed sales program sellers offer more valuable real estate on your product page for cross-selling products and create a human connection with shoppers that sets your brand apart

This list may make it clear that the scope of successful Amazon account managemet is spawling. The list should also help better understand the question, “Who should I hire”?

Should You Hire a Virtual Assistant, Employee, Boutique Agency, or Full Service Agency?

With so many options available, it can be overwhelming to determine which is the best fit for your business. In this section, we’ll explore the differences between each of your options and help you make an informed decision.

When To Consider A Virtual Assistant

An Amazon Virtual Assistant (VA) is a remote worker who provides administrative support and assistance with various Amazon Account Management tasks. VAs can be a cost-effective and flexible option when dipping your toe into outsourcing your Amazon management tasks as VAs can be hired on a part-time or as-needed basis.

That is the upside.

The potential downside is that they may not have the expertise or knowledge of Agency employees or the bandwidth of a well-staffed full-service agency.

When To Consider An Employee

Hiring an employee can provide you with a dedicated team member who understands your business and can work closely with you. You can train them to meet your specific needs and have greater control over their work.

However, hiring an employee can be costly, and you may not have enough work to justify a full-time position, especially with a more specialized or experienced employee. Likewise, a single employee will probably not have the breadth of expertise to cover all the tasks needed to profitably manage a growing Amazon account (especially when compared to a well-staffed agency).

When To Consider A Boutique Amazon Agency

A boutique agency is a small, specialized service agency that focuses on a particular Amazon area of expertise. They typically have a smaller team and offer personalized services. Due to their size, they may have more flexibility and be able to offer customized solutions. However, they may not have the resources or expertise of larger well-staffed agencies.

When To Consider A Full-Service Agency

A full-service agency offers a wide range of services and often has a larger team of dedicated specialists. The economy of scale means that the Full-Service agency can provide specialized experience and care that no single person or boutique agency can provide.

The full-service agency then provides a one-stop shop for all Amazon needs. This option may be more expensive, but you can access a broader range of services, resources, and expertise with full service advertising agency than with a boutique agency, or any individual.

Here are some of the reasons why may want to consider working with a full-service Amazon marketing and advertising agency:

• Experience: If the agency has been in the industry for a while and has worked with many clients they probably have a deep understanding more specialized staff to take advantage of how Amazon works. They may also have years of institutional knowledge about what it takes to succeed on the platform.

• Customized Solutions: A full-service agency understands that every business is unique and has different needs and have the breadth of staff to provide customized solutions that are tailored to each client’s specific requirements.

• Proven Results: Any full-service agency worth it’s salt has helped many businesses to increase their sales on Amazon. Their clients have will have gladly reported significant improvements in their sales, rankings, and overall performance in the form of case studies.

• Full-Service Approach: It goes without saying that full-service Amazon marketing agencies provide a comprehensive range of services, from product listing optimization to advertising management. This means that you should be able to get all the support you need in one place, without having to work with multiple agencies.

• Time Savings: As the extensive list above suggests, managing an Amazon account can be both time-consuming and complex. Working with a full-service agency can free up your time and allow you to focus on strategic planning and growth initiatives for your business.

• Personalized service: A good Amazon service agency will work closely with its clients to develop customized solutions that not only meet their unique needs and goals, but also remove any headaches that come with managing Amazon accounts.

The Veteran Amazon Agency

But what really sets leading Amazon marketing agencies apart is the fact that the best agency not only covers all the bases but is also made up of Amazon veterans and experienced Amazon agents who have the battle scars from dealing with “Amazon weirdness” and deeply understand exactly what works and what doesn’t.

The veteran Amazon agency will have worked with a wide range of businesses across various industries such as health and wellness, home goods, medical, supplements, pet products, electronics and more.

How Ecom Optimization (The Anti-Agency) May Be Able To Help

How does Ecom Optimization differ from other Amazon agencies?

We take the Anti-Agency approach. While a full-Service agency may be best for growing SMBs and established brands, bigger is not always better.

Any seasoned business professional will understand that rapid client growth can be a real threat to quality.

Sure, Ecom Optimization has the same opportunity as every online marketing agency that has pivoted from managing google ads to set their eye on the Amazon service agency space by hiring a slew of graduates with digital marketing degrees (or a hoard of Fiverr freelancers with a few months of YouTube education). Instead, our veteran team has grown organically by spending years in the trenches dealing with all of the Amazon craziness since 2015.

This means that we know how to optimize your presence so that Amazon’s A10 search engine will list you alongside the big brands (even without blowing through PPC budgets). 

Plus, we know what it takes to get shoppers to click on your listing without wasting time or money. It also means that you can avoid wasting a small fortune (or risking account suspensions) on silly mistakes. 

In fact, our founder Sean Farrington took his years of Amazon experience and wrote the best selling book to help brands Sell On Amazon: https://www.amazon.com/dp/B0BVPBMW5P 

But more important, than all of that knowledge, we created a full-service agency that is truly focused on you. Treating you like family, not like a financial windfall.

Every specialist at Ecom Optimization is fanatical about handling all those “Amazon headaches” for you, all while keeping the bandwidth to give you our personal best.

Conclusion:

If you’re an Amazon seller struggling to make a profit on the platform, consider working with a full-service agency like Ecom Optimization. With their unique growth strategy and experienced team of Amazon sellers, they can help you achieve success on Amazon. 

Contact them today to learn more.

The Amazon marketplace is becoming increasingly competitive, convoluted, and weird. Sellers need expert guidance and support to succeed. Working with a full-service Amazon consultancy and marketing agency can help businesses of all sizes optimize their listings, increase sales, and improve their overall performance on the platform. If you’re struggling to navigate the complex world of Amazon, it might be time to consider hiring an agency to help you achieve your goals.

FAQs

Q: Is a Virtual Assistant, or Employee the most cost-effective?

A: Hiring a virtual assistant can be the most cost-effective option as you only pay for the hours worked. However, if you require specialized services or expertise, an agency may be a better investment.

Q: Why should I consider hiring a full-service Amazon consultancy or boutique marketing agency?

A: Hiring an agency can help you navigate the complex and competitive Amazon marketplace. They can provide expert guidance and support, helping you optimize your listings, increase sales, and improve your overall performance on the platform.

Q: Can a full-service agency provide specialized services?

A: Yes, many full service marketing agencies actually have specialized teams within their larger organization that can provide niche services.

Q: What factors should I consider when choosing between my options?

A: Consider your budget, the level of expertise required, the amount of work needed, and your overall goals and objectives.

Q: What services does a full-service agency provide?

A: full-service Amazon marketing agency provides a range of services, including product listing optimization, Amazon advertising management, Amazon SEO, inventory management, account management, and customer service.

Q: Can a full-service agency help me increase my sales on Amazon?

A: Yes, a full-service Amazon marketing agency specializes in helping businesses increase their sales on Amazon. They have a proven track record of delivering results for their clients.

Q: How much do full-service agency services cost?

A: The cost of full-service Amazon marketing agency services varies depending on the scope of the project and the services required. They offer customized solutions that are tailored to each client’s budget.

Q: How long does it take to see results from the best Amazon marketing agencies?

A: The timeline for seeing results depends on several factors, including the current state of your Amazon account, your business goals, and the services you require. However, many of Ecom Optimization’s clients have reported seeing significant improvements in their sales and visibility within a few weeks.

Q: Is a full-service agency only for new Amazon sellers?

A: No, a full-service Amazon marketing agency is for both new and seasoned Amazon sellers.

Q: Does the full-service agency serve businesses of all sizes?

A: It depends, many full service agencies have monthly revenue minimums. Ecom Optimization works with businesses of all sizes, from small start-ups to private label businesses, multinational brands, and niche B2C brands.

Q: What services do full-service Amazon consultancy and marketing agencies offer?

A: These agencies offer a range of services depending on their specialty. Ecom Optimization offers every critical Amazon account management function, including support case management, product listing optimization, strategic brand advertising, and more. They work closely with their clients to understand their unique goals and challenges and develop tailored strategies to help them succeed.

Q: How do I choose the right agency for my business?

A: When choosing an agency, look for one with a proven track record of success and experience working with businesses similar to yours. You should also consider factors such as pricing, communication, and the level of support they offer.