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Mauricio Robleto Case Study
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"This is our year for eCommerce, and this has doubled our sales! The products you created the listings for have sold out. I attribute that jump to you!"
Mauricio Robleto
Owner
Mauricio Robleto: Doubling Sales with a Strategic Amazon Push for Global Grocery Items
Case Study
Foods From The World doubled sales and sold out products using Ecom Optimization’s targeted Amazon strategy.
SITUATION
Mauricio Robleto, owner of Foods From The World, recognized a growing demand for authentic, high-quality Global foods in the U.S. market but struggled to achieve the reach and visibility needed to make an impact. With unique, imported products, Foods From The World faced the dual challenge of standing out in the competitive grocery category and educating U.S. consumers on the unique value of their offerings.
SOLUTION:
Sean and the Ecom Optimization team crafted a custom plan to elevate Foods From The World on Amazon, focusing on maximizing visibility and connecting with niche audiences who sought exotic, authentic food items. Key components included:
- Optimized Listings with Cultural Appeal: Sean’s team created compelling listings that highlighted the unique origins and high quality of each product, appealing to consumers interested in authentic, exotic groceries.
- Targeted Keyword Strategy for Niche Reach: By researching and targeting keywords specific to global cuisine and exotic foods, Foods From The World captured a unique audience, reaching food enthusiasts and expats alike.
- Enhanced Brand Content with Visual Storytelling: Built out A+ Content featuring product stories, vibrant images, and cultural context that educated shoppers on fun, global flavors, creating an experience that converted curious browsers into buyers.
- Dynamic Ad Campaigns: Implemented a structured ad campaign that increased brand exposure across high-value grocery keywords, introducing Foods From The World to new audiences and driving substantial organic growth.
RESULTS
- Sales Doubled and Inventory Sold Out Foods From The World saw their sales double, with several products completely selling out, thanks to Sean’s targeted strategies and brand-building approach.
- Increased Brand Awareness in a Niche Market The focus on cultural storytelling and keyword targeting not only boosted visibility but also helped Foods From The World establish a loyal customer base of U.S. shoppers eager for unique, imported foods.
- Positioned for Sustained Growth and Product Expansion With the success of this initial campaign, Foods From The World is well-positioned to continue expanding their product line, catering to the growing demand for global flavors in the U.S.
AT A GLANCE:
Challenges
- Breaking into the competitive grocery category
- Educating U.S. consumers on niche, imported foods
- Establishing a foothold in the Amazon marketplace
Results
- Sales doubled, with products selling out
- Increased visibility among niche audiences
- Foundation for future growth and product expansion
Foods From The World, a premium importer of unique Global food items, was ready to take the leap into eCommerce, aiming to bring authentic global flavors directly to U.S. consumers. In just a few months of working with Sean and Ecom Optimization, Foods From The World doubled their sales, with some products even selling out—a testament to the effectiveness of their personalized Amazon strategy.
