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Lavely Case Study
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"You helped us achieve #1 in both women's and men's novelty socks, AND achieve #2 for the entire clothing category."
Mike Welch
Founder
Mike became a top 10% Seller on Amazon after his brand started ranking
Case Study
Mike grew a successful clothing brand off of fun and funny socks that captured people's attention and got real laughs in the workplace.
SITUATION
Mike made awesome socks – no one could deny that. The only problem was, no one was seeing them because Amazon kept them hidden in the hinterland of back pages where good products go to die. Mike needed some attention for his brand, and he needed it fast.
SOLUTION
Sean and the team at Ecom Optimization devised a new attention-getting strategy where they would do a deep dive into the emotional needs that drove customers to buy fun novelty socks, then create all-new emotion-dripping marketing that stirred up desire and caused action. That marketing was then used across the full array of Amazon to gain maximum visibility and brand exposure on Amazon.
RESULTS
Benefit One
Mike added a whole new sales channel that he now uses to continually launch his sprawling empire of socks.
Benefit Two
His new top-of page positioning contributes real profitability to this growing 7-figure brand.
Benefit Three
Amazon continues to establish Mike’s brand as the premiere Novelty Sock offering.
AT A GLANCE:
Challenges
- Set up an Amazon account on his own
- Grew frustrated with the lack of traction
- Amazon was not helping his bottom line
Results
- Enjoys a skyrocketing sales channel
- Gained top of page positioning
- Amazon is now a profitable sales channel
By setting up his brand in a way that truly speaks to what shoppers are looking for, Mike and his team are now enjoying what they wanted from Amazon...
A whole new digital sales channel that allows them to escape their brand's reliance on long-payout retail sales, which can choke out cash flow.
Now they have top-of-page dominance on Amazon, as well as a diversified sales and marketing strategy that lets them win sales.
All of this while avoiding what other Amazon sellers described as feeling like "Amazon is messing whith me."
