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Lalo Luna Case Study
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"We started to work with Ecomm Optimization 2 years ago choosing full-service Amazon account management, and in the first 3 months, we had 1,139% growth. Our business totally changed with their help and is still continuing to grow. We cannot speak highly enough about them. They have not only been professional but willing to go the extra step and more if it was needed in order to achieve our goals. We will definitely recommend them to any Amazon seller that is serious about growth and revenue."
Antonio Z.
Lalo Luna: Transforming a Fashion Brand with Amazon Full Service Account Management
Case Study
Lalo Luna grew sales by 1,139% in 3 months with Ecom Optimization’s full Amazon management and tailored strategies.
SITUATION
Lalo Luna had an established customer base in bricks-and-mortar retail, but their goal was to reach a broader market by fully shifting to Amazon as a primary sales channel.
However, getting the brand noticed, especially in a crowded apparel category with many premium brands, required more than just listing products; it needed a full-fledged Amazon strategy. Lalo Luna turned to Ecom Optimization, entrusting them with full-service Amazon account management to boost visibility, differentiate the brand, and drive conversions.
SOLUTION:
To position Lalo Luna as a standout clothing brand on Amazon, Ecom Optimization developed a tailored, multi-faceted strategy. Combining Paid Ads Management, Brand Registry, and Enhanced Content Optimization, they built an “always-on” approach that captured buyers at every stage of their journey. The strategy emphasized:
- Engaging Brand Store: Crafted to showcase Lalo Luna’s unique style and values, establishing a brand presence customers could trust.
- Advanced Keyword Targeting: Boosting organic visibility by ranking for high-intent, fashion-specific keywords.
- High-Converting Product Pages: Using premium images, compelling descriptions, and benefit-driven copy to appeal to fashion-conscious buyers.
- Surround Sound Paid Ad Strategy: Leveraging Sponsored Brand and Sponsored Product ads, Ecomm Optimization ensured Urban Luxe was visible to shoppers searching for style and quality.
RESULTS
- 1,139% Growth in 3 Months By the third month, Lalo Luna saw their sales skyrocket, growing over 1,139%. Ecomm Optimization’s targeted approach ensured this surge, setting a new baseline for success.
- Established Brand Authority in Fashion Through strategic content, customer engagement, and brand management, Urban Luxe carved out a strong niche as a trusted fashion brand on Amazon, resulting in repeat customers and a loyal following.
- Continued Momentum and Expansion With the foundation laid, Ecomm Optimization has continued to work closely with Urban Luxe, helping to launch new seasonal collections and continuously optimize listings, resulting in ongoing growth month after month.
AT A GLANCE:
Challenges
- Competing in a crowded Amazon fashion category
- High brand differentiation and visibility requirements
- No previous Amazon sales channel
Results
- 1,139% growth within 3 months
- Established strong brand authority on Amazon
- Consistent month-over-month sales increase
When Lalo Luna sought to scale beyond their existing channels, they knew Amazon was the key. Yet breaking into the competitive fashion landscape online was no easy feat. With Ecom Optimization’s expertise, Lalo Luna achieved exponential growth and found their footing in the highly competitive Amazon marketplace.
