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Kiss Grips Case Study
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💬 “Knew we had the best phone grip on the market, but Ecom Optimization made sure everyone else knew it too! We’re already gearing up for more inventory because we blew past our expectations.”
Kiss Grips
Kiss Grips: The Ultimate Phone Grip Takes Off—270% Sales Growth in Just 30 Days
Case Study
Kiss Grips went from slow sales to a breakout success in just 30 days with Ecom Optimization’s data-driven strategy and precision marketing.
SITUATION
Chad and Devon, two innovators from British Columbia, had always been hands-on problem solvers. After upgrading his iPhone, Chad quickly realized that modern phones felt clumsy, slippery, and hard to hold.Â
Searching for a solution, he found nothing on the market that combined a thin, 360-degree spinning grip that could magnetically attach while allowing wireless charging—so he built one himself.
Their journey started with 1,000 units. They had their product ready, their photos polished, and a PPC campaign waiting in the wings. And they launched to the sound of Crickets. Sales trickled in. Confused about what to do, they needed a strategy to rescue their launch and get impact.
SOLUTION: Precision Optimization & Smart Market Entry
To accelerate their launch and drive immediate visibility, the Ecom Optimization team developed a multi-layered strategy, combining high-impact listing upgrades, competitive positioning, and aggressive PPC execution.
- Killer Listing Optimization: Sean’s team rewrote their title, bullet points, and description to emphasize Kiss Grips’ unique features: thin design, seamless pocket fit, wireless charging compatibility, and full 360-degree rotation.
- Eye-Catching Images & A+ Content: Upscale image design showcased how Kiss Grips eliminated bulk while offering superior grip and convenience, setting it apart from other phone grips.
- Laser-Targeted PPC Launch: By focusing on niche competitor ASIN targeting and long-tail high-intent keywords, they drove an immediate surge in traffic from people actively searching for a better grip solution.
- Real-Time Sales Optimization: The team monitored conversion rates and TACOS, adjusting bids and copy on the fly to ensure efficiency without inflating ad costs.
RESULTS
🚀 270% Sales Growth in 30 Days – Kiss Grips saw a massive surge in orders, proving immediate demand for their product.
💰 TACoS Held Steady – Despite the revenue spike, ad efficiency remained stable, ensuring profitability.
🔥 Immediate Market Penetration – With strategic keyword targeting and compelling listing content, Kiss Grips outperformed competitors and became a go-to choice for modern phone users.
📦 Scaling Up Production – With their initial 900 units moving fast, Chad and Devon are now preparing for their next inventory order to keep up with surging demand.
AT A GLANCE:
Challenges
- Entering a competitive phone accessories market
- Standing out with a brand-new product design
- Driving rapid sales without increasing TACOS
Results
- 270% growth in 30 days
- Sustained TACoS efficiency
- Immediate demand and market penetration
When Kiss Grips struggled to gain traction after launch, they knew they needed a smarter approach. Competing in the crowded phone accessories market required more than just a great product. With Ecom Optimization’s strategic expertise, Kiss Grips rapidly gained visibility, captured demand, and turned their brand into a success on Amazon.
