Menu
Jason Cane's Case Study
- Home
- Jason Cane's Case Study
"One of our products in a very competitive niche was doing nothing, maybe 3-5 sales a week. All we did was have Sean and his team update the listing for us, and now it is up to 25 sales per day!"
Jason C.
Compact Technology Sleep Solutions: Accelerating Sales in a Competitive Market with Strategic Listing Optimization
Case Study
Compact Technology grew from 3-5 sales a week to 25 daily, achieving 1,100% monthly growth with Ecom Optimization’s listing strategies
SITUATION
Compact Technology launched their latest product with high hopes, yet it struggled to gain traction in the crowded sleep comfort market, averaging just 3-5 sales per week.
With countless competitors dominating the space, they knew they needed to make the product more visible, appealing, and trustworthy to shoppers. This is where Sean and his team at Ecom Optimization stepped in, offering Amazon solutions specifically tailored for Compact Technology’s goals.
SOLUTION:
Sean and his team conducted a thorough audit of Compact Technology’s listing, identifying key areas for improvement that would immediately impact visibility and conversion rates. The approach included:
- Keyword-Rich Product Title and Bullets: Utilizing high-impact, niche-specific keywords to improve organic search ranking.
- Enhanced Visuals: Professional images and infographics that conveyed the product’s unique comfort features, addressing customer pain points.
- SEO-Optimized Copy: Descriptions designed to convert, focused on the benefits that matter most to sleep-conscious buyers.
- Customer-Centric A+ Content: Added product information with visuals and FAQs to build trust and ease purchasing decisions.
RESULTS
- From 3-5 Sales per Week to 25 Sales per Day Within weeks of the listing optimization, Compact Technology’s daily sales jumped to 25 per day, translating to a 566% increase in weekly sales. In raw numbers, that’s an estimated growth from 15-20 sales per week to an impressive 175 sales weekly!
- Over 1,000% Monthly Sales Increase Compact Technology went from averaging around 60-80 sales per month to approximately 750—marking a 1,100% surge in monthly sales volume. This rapid shift turned their initially underperforming product into a top seller in their lineup.
- Reduced PPC Spend While Boosting Organic Traffic With a well-optimized listing, Compact Technology saw their organic rankings improve significantly, allowing them to reduce PPC dependency and reinvest those savings into new product launches and brand-building initiatives.
AT A GLANCE:
Challenges
- Low initial visibility in a competitive sleep comfort niche
- Underperforming sales (only 3-5 sales per week)
- Minimal organic traction due to poor listing optimization
Results
- 566% weekly sales growth
- Over 1,000% monthly sales increase
- Significant boost in organic traffic, reducing need for paid ads
When Compact Technology Sleep Solutions introduced a new product to the sleep comfort niche, they quickly discovered that standing out in such a saturated category would require specialized expertise. Though initially stagnant, Compact Technology saw exponential growth after a single, focused intervention from Sean and his team at Ecom Optimization.
