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Harold Wingert Case Study

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  • Harold Wingert Case Study
"Sean got me to #1… a true wealth of knowledge as well as a visionary on how to propel us forward."
Harold Wingert
Owner
Nature’s Pet Bedding: Claiming the #1 Spot with Strategic Amazon Optimization
Case Study

Nature’s Pet Bedding hit #1 in their category and boosted sales with Ecom Optimization’s smart Amazon strategies.

SITUATION

Harold Wingert, owner of Nature’s Pet Bedding, had a mission: to dominate Amazon’s pet category. Although Nature’s Pet Bedding already had a quality product and a strong brand ethos, they struggled to achieve the visibility needed to stand out in a competitive marketplace. Harold knew it would take a combination of strategy and specialized expertise to propel them to the top and sustain that momentum.

SOLUTION:

Sean and the team at Ecom Optimization developed a custom, multi-faceted strategy that focused on both short-term wins and long-term positioning. Key elements of the approach included:

  1. Targeted Keyword Strategy: Through advanced keyword research, Sean pinpointed high-volume and niche-specific search terms that allowed Nature’s Pet Bedding to rapidly improve their organic rankings.
  2. Enhanced Listing with Compelling Copy and Visuals: Updated the listing with engaging, benefit-oriented copy and professional imagery that highlighted the unique value of the product, resonating deeply with pet owners.
  3. Data-Driven Ad Strategy: Leveraged Amazon Sponsored Ads to increase the product’s reach across critical pet-related keywords, providing sustained exposure that fueled organic rankings.
  4. Competitor Analysis and Positioning: Identified top competitors and their weaknesses, positioning Nature’s Pet Bedding as the superior choice by emphasizing features pet owners valued most.
RESULTS
  1. #1 Ranking in Category Within weeks, Nature’s Pet Bedding achieved the coveted #1 ranking in their category, cementing their position and increasing visibility exponentially.
  2. Sales Momentum and Brand Loyalty Achieving the top spot translated into rapid sales growth and elevated brand loyalty, with new customers drawn by the #1 ranking and existing customers returning to endorse the quality.
  3. Sustainable Growth and Future-Proofed Position By solidifying their ranking, Nature’s Pet Bedding not only gained a steady stream of organic traffic but also established a strong foothold for many future product launches in the pet care market.

AT A GLANCE:

Challenges

  • Highly competitive pet care category
  • Needed visibility to reach #1 ranking
  • Long-term positioning for growth

Results

  • Achieved #1 ranking in Amazon category
  • Increased sales and brand loyalty
  • Established a sustainable market presence

Nature’s Pet Bedding, a pet brand dedicated to quality and innovation, faced fierce competition in the bustling pet bedding market. By working with Sean at Ecom Optimization, they not only improved their visibility but quickly achieved the #1 ranking in their category—solidifying their position as a top choice for pet owners.

A Clear, Low-Risk Path to Profitable Amazon Growth

For 7–8 figure brands and funded startups who know Amazon is too important to get wrong.

If you’ve tried before — or haven’t launched because you don’t want to screw it up — this session will map the correct path forward.

We’ll clarify:
• What’s actually holding you back
• The highest-leverage fixes
• The right order of operations
• And how to validate before scaling

Built for serious brands. Not hobby sellers.

Pick a time below that works for you.


TRUSTPILOT STARS (3)
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*Reviews Provided Freely with No Compensation or Benefit Other Than to Share Their Experience.

4.8 stars • Weighted site average
BW
Bill Waller 8/15/25
“The ECOM team did an amazing job at increasing our sales by over 75% in a single year! Sean and Jacob are great to work with.”
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Dakarai Larriett 8/15/25
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David Taylor 8/15/25
“Hey, just saying we grew 50% in sales all after those changes, all last quarter, and profitable. Six months later, we just doubled our year over year sales.”
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Frank Galushka 8/15/25
“Sold Out of our Neck Brace. Went from 0 to $20K in 6 weeks! You’re a master at your craft.”
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Giuseppe Sanna 8/15/25
“The clarity Sean brings to Amazon strategy is incredible. We finally know exactly what to focus on.”
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Jason Cane 8/15/25
“One of our products is in a very competitive niche was doing nothing, maybe 3-5 sales a week. All we did was have Sean and his team update the listing for us and now it is up to 25 sales per day.”
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Maria Harbertt 8/15/25
“Sean’s advice has made such a difference. I’ve doubled my sales since implementing his suggestions.”
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Mark (Reliable Labs) 8/15/25
“Been on Amazon for years, just started setting up the Amazon Sales on Autopilot System for them and they just enjoyed a 6.8X lift in sales per day in just 23 days.”
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Randy Boyd 8/15/25
“My product went from being ranked over #30,000 to being ranked #832 in one day. I am staying up all night tonight just to get more inventory in.”
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Shmaye Krausz 8/15/25
“I gotta tell you, the deliverable product [research] is amazing and in-depth, we definitely made the right choice by choosing you.”
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Gaby V 8/12/25
“Sean, thank you so much for taking the time to reply with encouragement and specific next steps. Just knowing you and the group have our back gives us fuel to keep going.”
Gave Ecom Optimization a 5-star review
AC
Andrew Chan 8/11/25
“Thanks Sean, thanks for your encouragement as I was thinking about quitting the Amazon business as it is so hard to breakeven or making profitable.”
Gave Ecom Optimization a 5-star review
MP
Monica Private 8/10/25
“Thank you. We’ve been implementing many tips and seeing our sales increase.”
Gave Ecom Optimization a 5-star review
MA
Mohammad Ansari 8/9/25
“$49 is nothing in front of what you are providing us.”
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HG
Hira Ghausi 8/8/25
“Hey Sean! Thank you so much for offering the monthly course… I can already see it has increased clicks and conversion.”
Gave Ecom Optimization a 5-star review
MN
Mel Nichols 8/7/25
“Thanks Sean! My plan is to make my way through your videos (which are packed with gold) and implement what I learn into my business…”
Gave Ecom Optimization a 5-star review
MO
Moonshiner Online 8/6/25
“Hi Sean, I have been following and implementing your content since you launched, and with great success - you’ve got amazing insights that I hadn’t realized even after 15 years on Amazon.”
Gave Ecom Optimization a 5-star review
CH
Christine Holland 8/5/25
“Woohooo!! Congrats candle got a 5-star review!!! Praise Jesus :-) We also got our first order for the luxury line :-) Thanks again y’all for all of your help, dedication and awesome talent!”
Gave Ecom Optimization a 5-star review
AE
Ape E 8/4/25
“I’m so happy to be here. Thanks Sean! Holy shit. My sales have just about doubled.”
Gave Ecom Optimization a 5-star review
JH
JhankarCybercafe 8/3/25
“FunBadmenton says Sean I love u, your suggestions are working like magic!”
Gave Ecom Optimization a 5-star review
MA
Mark 4/7/25
Great experience — excellent communicator and custom advice perfectly crafted to help me improve CTR and Conversions for my unique brand.
Gave Ecom Optimization a 5-star review
KW
Kevin Whatley 4/4/25
Sean is the real deal. His outside-the-box thinking paired with his unmatched knowledge of the Amazon ecosystem makes him the ideal person to work with if you're looking to scale your business on Amazon. He provided me with easy-to-implement yet highly impactful strategies that will create easy wins and long-term success for my company. I highly recommend Ecom Optimization.
Gave Ecom Optimization a 5-star review
ST
Stuart 3/7/25
Really appreciate Sean taking the time to advise and offer some great tips. I was expecting some sort of upsell, but nothing — just genuine help! Thank you.
Gave Ecom Optimization a 5-star review
MK
M Kara 1/9/25
Amazing Experience with Sean Farrington and Ecom Optimization! From the very beginning Sean made everything easy to understand and gave advice that made a big difference right away. His YouTube videos are packed with useful info — overall a 6‑star experience.
Gave Ecom Optimization a 5-star review
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Anna 9/27/24
I had a private session with Sean — fully focused on my product with clear directions and areas to improve. I'm really happy with our meeting. Thank you so much!
Gave Ecom Optimization a 5-star review
AZ
Antonio Z 9/9/24
We started with Ecom Optimization on full-service Amazon management; in the first 3 months we had 1,139% growth and we're still growing. Highly recommend to serious sellers.
Gave Ecom Optimization a 5-star review
AB
Abigail Rogers-Berner 7/23/24
Sean is incredible. His expertise, manner, and insights are world class. Ten stars!
Gave Ecom Optimization a 5-star review
BD
Ben DeWitt 7/19/24
“Sean's attention to detail - second to none. I gave them 2 new products and the conversions on both have far exceeded my expectations. I want my money back from all the other companies I've used in the past!”
Gave Ecom Optimization a 5-star review
MC
Maria Casarez 6/5/24
“100% worth hiring...not only increased my conversions, but gave me bonus advice of how to optimize my images to increase conversions even more. I am definitely using him for all future jobs! :)”
Gave Ecom Optimization a 5-star review
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Anonymous 5/29/24
Amazon Listing Upgraded
May 29, 2024 - Jul 2, 2024
Sean and team are very professional. Met with me via video 2–3 times for kickoff and updates. Transparent and knowledgeable — I've already rehired them for more Amazon listing work.
Gave Ecom Optimization a 5-star review
RS
Richard Stewart 5/14/24
“Hey Sean, brilliant work! It reads beautifully. You can almost imagine yourself using the product”
Gave Ecom Optimization a 5-star review
LW
Lloyd Wendt 4/16/24
“Man...You are crazy for this one!! Brilliant work!”
Gave Ecom Optimization a 5-star review
A
Anonymous 3/22/24
Amazon consultation
Mar 22, 2024 - Mar 26, 2024
My consultation with Sean exceeded expectations. Patient, prepared with research and ideas, thorough knowledge, and walked me step by step. Looking forward to more work together.
Gave Ecom Optimization a 5-star review
WM
Wendy Monroe 3/8/24
“Hi Sean, just wanted to let you know that my [product name removed] sales have (AT LEAST) doubled....”
Gave Ecom Optimization a 5-star review
ME
Marie Erington 2/27/24
“I feel anyone is lucky to have Sean Farrington to work with them on any project, his work brings extra sales...highly recommend.”
Gave Ecom Optimization a 5-star review
MH
Maria Harbert 1/17/24
“Glad to hear you've met Sean! He's a great coach and person. He is a WEALTH of knowledge! He'll help you measure your performance, make goals and stay focused on the basics which is necessary for success. Actually, I don't think we'd be where we are today without it. He really cares about the success of your business and gets great pleasure seeing others succeed.”
Gave Ecom Optimization a 5-star review
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Elena Gonzalez 11/2/23
“The reason why I hire, and would recommend, Sean Farrington is because he does exactly what I need and then some. He is by far the best at what he does, and delivers great results.”
Gave Ecom Optimization a 5-star review
A
Anonymous 10/28/23
Amazon A+ Content and Storefront Creator
Oct 28, 2023 - Jan 25, 2024
From our first call it was clear he understood what I needed. Communication was top‑notch and the end result exceeded expectations. Will definitely use again.
Gave Ecom Optimization a 5-star review
KH
Kristian Herrera 10/18/23
“Hey Sean! I just wanted to thank you and your team again for the awesome photos and copy! You guys did such a great job.”
Gave Ecom Optimization a 5-star review
LL
Lukasz Leeluk 9/14/23
“You are the author of my copy and I really like it - especially when I see sales statistics 🙂”
Gave Ecom Optimization a 5-star review
UG
Łukasz Gazda 8/23/23
“Sean is great copy writer and marketer. Wish he would clone himself :)”
Gave Ecom Optimization a 5-star review
MR
Mauricio Robleto 6/12/23
“This is our year for eCommerce, and this has doubled our sales! The products you created the listings for have sold out. I attribute that jump, to you…”
Gave Ecom Optimization a 5-star review
BH
Bill Hinchey 9/20/22
“I’ve been working with Sean for the past 10 months on a launch of a new health & beauty product on Amazon and his work has been outstanding.”
Gave Ecom Optimization a 5-star review
DL
Dakarai Larriett 8/12/22
“Wow! Immediate uptick in conversions, and our best sales day ever by 3x, and it wasn’t even a holiday. Thanks for your amazing work.”
Gave Ecom Optimization a 5-star review
AZ
Antonio Zeccolella 6/27/22
“Wow! You are totally right and in fact, your tricky listings made sales jump from 10 units per day to 40-55 units per day!”
Gave Ecom Optimization a 5-star review
HW
Harold Wingert 3/3/22
“Sean got me to #1…. a true wealth of knowledge as well as a visionary on how to propel us forward.”
Gave Ecom Optimization a 5-star review
MW
Mike Welch 9/6/21
“You helped us achieve #1 in both women’s and men’s novelty socks AND achieve #2 for the entire clothing category!”
Gave Ecom Optimization a 5-star review
AK
Amber O’Kieffe 7/3/21
“Sean and his team have been great to work with and getting our brand up and running on Amazon. If you are struggling to navigate the crazy world of Amazon and want help getting your brand seen then get in touch with Sean! I’m sure you won’t be disappointed.”
Gave Ecom Optimization a 5-star review
A
Anonymous 1/11/21
Amazon Seller Account Consultation
Jan 11, 2021 - Jan 11, 2021
Thank you very much, Sean! Will be working with you again soon.
Gave Ecom Optimization a 5-star review
A
Anonymous 12/3/20
Marketing for Dog Prebiotics
Dec 3, 2020 - Dec 3, 2022
Sean made getting my brand up and running on Amazon quick and easy. Early calls really helped me understand the process. Product is still selling well!
Gave Ecom Optimization a 4.5-star review
A
Anonymous 10/19/20
Amazon product launch
Oct 19, 2020 - Jan 12, 2021
Huge help in starting my Amazon business. Guidance and advice exceeded his rate. Full A‑to‑Z startup and they executed successfully. Highly recommend.
Gave Ecom Optimization a 5-star review
A
Anonymous 9/23/20
Amazon Marketing
Sep 23, 2020 - Nov 4, 2021
Got more than we expected. His reports and accompanying videos are the best.
Gave Ecom Optimization a 5-star review
A
Anonymous 9/3/20
amazon
Sep 3, 2020 - Jan 6, 2021
Great job.
Gave Ecom Optimization a 5-star review
LL
Lalo Luna 4/18/20
“We started to work with ecom optimization full service Amazon account management and in the first 3 months we had 1,139% growth. Our business totally changed with their help and is still continuing to grow.”
Gave Ecom Optimization a 5-star review
CB
Cody Barton 1/28/20
“We made back what we spend with you and your team in 1 week! We are ranked top of multiple search categories - organically! In fact, this listing is out selling 5 other similar products that I’ve been selling for years. The only problem I have is that I can’t keep my inventory in stock fast enough.”
Gave Ecom Optimization a 5-star review
BA
Brian E. Ayers 11/15/19
“Ayers Naturals has worked with Sean and the team at Ecom Optimization for close to 2 years. They helped set us up and now Amazon brings in roughly 45% of our sales.”
Gave Ecom Optimization a 5-star review
A
Anonymous 10/16/19
Amazon Listings Optimization Expert
Oct 16, 2019 - Feb 1, 2021
Sean Farrington knows how to sell! Crafted highly compelling listing copy for our Amazon listings.
Gave Ecom Optimization a 4.8-star review
A
Anonymous 8/29/19
Listing Optimization
Aug 29, 2019 - Oct 18, 2021
Very knowledgeable and helpful. Delivered more than was asked :)
Gave Ecom Optimization a 5-star review
A
Anonymous 8/19/19
Amazon Listing Creation
Aug 19, 2019 - Jun 29, 2020
Amazing work from copy through images for multiple brands. Open to feedback — highly recommend.
Gave Ecom Optimization a 5-star review
A
Anonymous 7/20/19
Amazon expert optimization
Jul 20, 2019 - Sep 30, 2019
Great work on our listing — the pictures were amazing. We’ll work with him again.
Gave Ecom Optimization a 5-star review
DM
Dan Marino 6/22/19
“I was expecting to do 30 sales a day, we blew way past that. 2/3rds of the people landing on our product page are buying and it’s all because of what you did with our listing.”
Gave Ecom Optimization a 5-star review
MG
Megan Graham 5/14/19
“Good morning! I just wanted to tell you that yesterday was record-breaking sales! Thank you for making this possible. You have been an integral part of launching (and growing) the business, including our 219% growth in the past 30 days.”
Gave Ecom Optimization a 5-star review
A
Anonymous 5/8/19
Cake Carrier
May 8, 2019 - Oct 6, 2019
Extremely professional and went above and beyond. Outstanding image stack that stood out from the competition.
Gave Ecom Optimization a 5-star review
A
Anonymous 5/7/19
Expert for Amazon Listing
May 7, 2019 - Aug 5, 2019
Lots of insight and high‑standard work. Would definitely recommend.
Gave Ecom Optimization a 5-star review
A
Anonymous 4/24/19
Amazon Product Page Expert
Apr 24, 2019 - Jun 20, 2019
Super knowledgeable — would definitely use again.
Gave Ecom Optimization a 5-star review
A
Anonymous 3/8/19
Amazon optimization
Mar 8, 2019 - Apr 10, 2019
A+. Provides exceptional listing copy and images, great communication and updates.
Gave Ecom Optimization a 5-star review
A
Anonymous 2/26/19
Amazon Optimization
Feb 26, 2019 - Apr 2, 2019
WOW!! Very high‑quality work and deep knowledge of keyword research and copy. Great communication.
Gave Ecom Optimization a 5-star review
A
Anonymous 1/23/19
Amazon Expert
Jan 23, 2019 - Feb 6, 2019
Great working with you! Thanks!
Gave Ecom Optimization a 5-star review
LB
Lauren Birkumshaw 12/19/18
“Sean is an Amazon guru in my humble opinion! I honestly cannot recommend him and his team enough… our revenue doubled for all listings, some SKU’s doing even more than that…Anyway, I’ll stop gushing haha!”
Gave Ecom Optimization a 5-star review
A
Anonymous 12/3/18
Brand Amazon Presence
Dec 3, 2018 - Feb 20, 2019
Sean is great — second time we’ve hired him. Knowledgeable about the Amazon space.
Gave Ecom Optimization a 4.9-star review
A
Anonymous 10/1/18
Amazon Expert
Oct 1, 2018 - Nov 16, 2018
Knows his Amazon stuff. Helped problem‑solve and laid out a strong relaunch plan.
Gave Ecom Optimization a 5-star review
A
Anonymous 9/27/18
Amazon listing optimisation
Sep 27, 2018 - Nov 30, 2018
Turned around a failing listing with keyword‑rich copy and beautiful images. We already have the next product lined up.
Gave Ecom Optimization a 5-star review
A
Anonymous 9/5/18
Listing optimization Amazon USA
Sep 5, 2018 - Sep 29, 2018
Only one word — perfect! Worth the higher price for the professionalism and results.
Gave Ecom Optimization a 5-star review
A
Anonymous 7/26/18
Mind-blowingly good e-commerce (Amazon) product image design
Jul 26, 2018 - Aug 20, 2018
Outstanding copywriter that understands how to sell products. Truly happy to have found him!
Gave Ecom Optimization a 5-star review
A
Anonymous 7/16/18
Bachelorette Party Supplies
Jul 16, 2018 - Aug 14, 2018
Very professional and easy to work with. Looking forward to more projects.
Gave Ecom Optimization a 5-star review
A
Anonymous 7/2/18
Amazon Product Help
Jul 2, 2018 - Aug 9, 2018
Great work — thank you for all the help, Sean!
Gave Ecom Optimization a 5-star review
BA
Brian Ayers 6/24/18
“I’ve never experienced double hockey stick growth before, this is exciting”
Gave Ecom Optimization a 5-star review
A
Anonymous 6/19/18
Copy writing for Amazon listing
Jun 19, 2018 - Aug 13, 2018
A totally professional copywriter who understands how to write engaging copy for maximum impact.
Gave Ecom Optimization a 4.9-star review
A
Anonymous 6/11/18
Product marketing for Amazon listing
Jun 11, 2018 - Jul 3, 2018
Captured and presented our product’s unique features. Clear reasoning behind each image; would rehire.
Gave Ecom Optimization a 5-star review
A
Anonymous 6/9/18
Selling on Amazon
Jun 9, 2018 - Jun 14, 2018
Very knowledgeable; provided good insights.
Gave Ecom Optimization a 5-star review
A
Anonymous 6/4/18
Amazon Marketing
Jun 4, 2018 - Jun 15, 2018
Exceptional work as always!
Gave Ecom Optimization a 5-star review
A
Anonymous 6/1/18
Increase Amazon Sales
Jun 1, 2018 - Oct 4, 2018
Quality of work is above and beyond. Copy and photos blew us away. Highly recommend.
Gave Ecom Optimization a 5-star review
A
Anonymous 5/24/18
Marketing optimization
May 24, 2018 - Jun 14, 2018
Always goes above and beyond. Thanks again!
Gave Ecom Optimization a 5-star review
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Anonymous 5/15/18
Amazon FBA
May 15, 2018 - May 31, 2018
Communication on point. Helped a lot with my request.
Gave Ecom Optimization a 5-star review
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Anonymous 5/4/18
Search engine optimization
May 4, 2018 - May 12, 2018
Delivers every time — excellent work as always!
Gave Ecom Optimization a 5-star review
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Anonymous 4/26/18
Mind-blowingly good e-commerce
Apr 26, 2018 - May 16, 2018
Excellent work.
Gave Ecom Optimization a 5-star review
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Anonymous 4/23/18
Seasoned marketing with good attention to detail for optimized, professional looking Amazon listing
Apr 23, 2018 - May 4, 2018
Great communication and a pleasure to work with. Expertise shows in the finished product.
Gave Ecom Optimization a 5-star review
A
Anonymous 4/16/18
Amazon Marketing
Apr 16, 2018 - May 19, 2018
Sean has done it again! Will use exclusively!
Gave Ecom Optimization a 5-star review
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Anonymous 4/3/18
Amazon optimization
Apr 3, 2018 - Apr 10, 2018
Blown away! He's amazing!
Gave Ecom Optimization a 5-star review
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Anonymous 4/2/18
Highly skilled Amazon marketing
Apr 2, 2018 - May 10, 2018
Professionalism and quality well above what I could do myself. You’ll be happy with Sean.
Gave Ecom Optimization a 5-star review
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Anonymous 3/28/18
Amazon Upgrade
Mar 28, 2018 - May 24, 2019
Great experience with Sean.
Gave Ecom Optimization a 5-star review
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Anonymous 3/28/18
Amazon Launch
Mar 28, 2018 - May 24, 2019
Great experience at the onset of our company. Helped get us launched on Amazon.
Gave Ecom Optimization a 5-star review
A
Anonymous 3/12/18
Amazon Product Launch Specialist Needed
Mar 12, 2018 - Sep 20, 2018
Fantastic to work with and helped get our brand off the ground. Highly recommend.
Gave Ecom Optimization a 5-star review
A
Anonymous 3/9/18
High converting, optimised Amazon Listing
Mar 9, 2018 - Mar 19, 2018
Beautiful, keyword‑rich copy that still reads naturally. You can imagine using the product from the description alone.
Gave Ecom Optimization a 5-star review
AM
Amy McNally 3/8/18
“I am fortunate to have worked with Sean and his incredible team for the past couple of years. During that time, he has been an amazing resource with exceptional Amazon brand management and extraordinary e-commerce marketing skills.”
Gave Ecom Optimization a 5-star review
BD
Ben DeWitt 2/6/18
“I gave them 2 new products and the conversions on both have far exceeded my expectations. I want my money back from all the other companies I’ve used in the past!”
Gave Ecom Optimization a 5-star review
JK
Jack Kneubuhl 8/9/17
“Your work blows everything I’ve seen out of the water. In fact, you guys did such a great job with my planners that my product has already sold out!”
Gave Ecom Optimization a 5-star review
A
Anonymous 6/5/17
Amazon Consultant
Jun 5, 2017 - Jun 5, 2017
Great Amazon consultant to work with — product selection, launch, and optimizing listings.
Gave Ecom Optimization a 5-star review
HN
Hans Noetzel 5/21/17
"Wow man you did an awesome job! Its awesome! thank you so much!"
Gave Ecom Optimization a 5-star review
JH
John Holder 9/29/15
“I own all the top keywords for my category and that one product is already making $30k-$40k… For one little product! and check out the #1 New Release badge on the Amazon listing that you did for me - it’s so cool to see I would consider that a success.”
Gave Ecom Optimization a 5-star review
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