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Shademobile Case Study
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"Hey, we've just doubled year over year sales. I'm saying it couldn't be better."
David Taylor
Founder
David added a $1.4M sales channel for his outdoor furniture brand, via Amazon
Case Study
David already had success selling his easy-rolling 125 lb. Outdoor umbrella base via retail outlets like Costco, but he was not yet on Amazon...
SITUATION
David’s awesome entrepreneurial spirit drove him to dive into Amazon. His first move was setting up his account, which he did. However, David was quickly becoming the victim of what he called the “Amazon Messing With Me” headaches. Moreover, his brand was not getting the traction he knew he should have on Amazon.
SOLUTION
Sean and the team at Ecom Optimization devised a new multi-layer strategy where they would use the full array of Amazon Brand Registry marketing assets to gain maximum visibility for David’s products and by extension increase brand exposure by controlling more virtual real estate on Amazon.
RESULTS
Benefit One
$100k+ per month added with Amazon as a whole new channel for this one product (and growing).
Benefit Two
Amazon’s top-line sales contribution grew to 50% across all marketplaces and adds real profitability to this growing multiple 7-figure brand.
Benefit Three
Amazon continues to pioneer a high price point that establishes David’s brand as the premiere outdoor furniture offering.
AT A GLANCE:
Challenges
- Set up an Amazon account on his own
- Grew frustrated with the lack of traction
- Amazon's "help" became a hindrance
Results
- Enjoys a skyrocketing sales channel
- Added 2X to his top-line sales totals
- Grew revenue by $1.4M in 6 months
By setting up their brand in a way that truly gives Amazon what it wants, David and his team are now enjoying what they wanted from Amazon...
A whole new digital sales channel that allowed them to escape their brand's reliance on Bricks-And-Mortar retail sales, with the cash flow choking, 180-day payouts.
Now they have page dominance on Amazon, as well as a diversified sales and marketing strategy that lets them win sales while avoiding what David described as "the feeling that Amazon is messing with [him]"
All because they offloaded their Amazon headaches and scaling efforts to the team at Ecom Optimization.
