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Dakarai Larriatt Case Study
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"Kick ass. This is absolutely amazing! We are trending +60% vs LY! Thanks much!"
Dakarai Larriett
Brand owner
Gerrard Larriett: Breaking Growth Records with Strategic Enhancements for an Established Pet Care Brand
Case Study
Gerrard Larriett achieved 60% sales growth by using a multi-layered strategy with Ecom Optimization, boosting visibility, customer loyalty, and repeat purchases.
SITUATION
Gerrard Larriett had a strong foothold in the pet care market with optimized listings, consistent traffic, and ownership of the best keywords. Brand owner Dakarai Larriett wanted to push beyond these achievements and drive further growth, even with seemingly limited headroom. Gerrard Larriett needed an innovative approach to amplify brand reach, increase customer loyalty, and expand market penetration without over-relying on paid ads
SOLUTION:
Sean and the Ecom Optimization team implemented an advanced layering strategy tailored for mature brands looking to unlock hidden growth potential, leveraging brand authority while increasing sales velocity.
This approach doesn’t just rely on a single method or ad type but instead builds a sustainable, multi-layered presence on Amazon.
Each “layer” of the strategy focuses on amplifying visibility, engagement, and conversions in complementary ways, including:
- Organic Visibility Layering: Targeting both high-value and niche keywords to dominate organic search results. Even for an established brand, keyword layering identifies new, strategic phrases to capture emerging trends and secondary audience interests, expanding Gerrard Larriett’s reach.
- Paid Ad Layering: Incorporating a mix of Sponsored Products, Sponsored Brands, and Sponsored Display Ads to achieve a ‘surround sound’ effect. This ensures that customers repeatedly encounter the brand across Amazon, building familiarity and trust that drive conversions and increase customer lifetime value.
- Enhanced Content Layering: Leveraging A+ Content and a fully optimized Amazon Storefront with curated collections, product comparisons, and educational material, deepening customer engagement and encouraging larger basket sizes. This visual and informational layering allows customers to fully understand the brand’s unique value, translating into higher conversion rates and average order values.
- Promotional Layering: Implementing time-sensitive offers and bundling strategies to attract repeat buyers and new customers alike, resulting in increased sales velocity and maximizing brand visibility during key sales periods.
Through this Amazon Layering Strategy, Gerrard Larriett can maintain a powerful, market-leading presence that adapts to changing trends and customer needs, offering indefinite growth potential. By continuously layering and adjusting each aspect, Sean’s team ensures that Gerrard Larriatt not only stays ahead but also enjoys improved margins and a resilient market position. This approach gives the brand the flexibility to scale while protecting profitability, transforming what might seem like a “mature” market presence into a springboard for ongoing expansion.
RESULTS
- 60% Year-Over-Year Growth in Sales Despite being a market leader, Gerrard Larriett achieved a +60% sales increase compared to last year, a testament to Ecom Optimization’s ability to unlock new growth avenues in established markets.
- Expanded Customer Base with Stronger Brand Loyalty The optimized listings and storefront updates enhanced Gerrard Larriett’s appeal to loyal customers while expanding reach to new pet owners, ultimately boosting both brand awareness and customer loyalty.
- Increased Basket Size and Repeat Purchases By introducing strategic cross-sells and engaging content, Sean’s team boosted multi-item purchases, resulting in higher basket sizes and increased repeat buying patterns.
AT A GLANCE:
Challenges
- Limited room for growth in an already saturated market
- Established presence with keyword dominance
- Need to expand customer loyalty and repeat purchases
Results
- +60% growth in sales year-over-year
- Enhanced customer loyalty and expanded reach
- Higher basket sizes and increased repeat purchases
Gerrard Larriett, a leader in pet care products, already owned the top Amazon keywords in their category, leaving limited room for growth. But after partnering with Sean at Ecom Optimization, they exceeded expectations, trending +60% year-over-year—a substantial achievement for an established brand at the top of its game.
