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Cryo Concepts Case Study
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"I’ve been working with Sean for the past 10 months on a launch of a new health & beauty product on Amazon... the results show in our sales performance which is running 2 times forecast!"
Bill Hinchey
Chief Marketing Officer
Cryo Concept's New Strategic Solution To Generate Significant Growth On Amazon
Case Study
The team at Cryo Concepts wanted to move away from their dependence on tradeshow sales, and make a solid move to digital sales.
SITUATION
Bill’s goal to make the transition to a digital marketplace (and away from their reliance on event-based marketing), shifted their focus to Amazon. This would become their sole sales channel. However, just getting started on Amazon was an uphill battle, and then generating meaningful sales (at a premium price point) was a whole other matter.
SOLUTION
Some shoppers need multiple touch-points to feel comfortable with a product (especially one that directly affects their skin). So, Sean and the team at Ecom Optimization took their years of Amazon experience and developed a multi-layered Amazon strategy that gave Cryo-Concepts wider visibility on the Amazon platform.
This multi-layered strategy gave Cryo Concepts a ‘surround sound’ presence via Paid Ads Management, as well as multiple points of discovery for the brand using Organic Attraction.
RESULTS
Benefit One
$500k sales channel added within 6 months. Amazon is the only channel for this product (launching more products currently).
Benefit Two
Ability to bypass the top sales volume of multiple entrenched competitors, and then more than double sales forecasts.
Benefit Three
Pioneered a premium price point that established Cryo Concepts as the premiere brand in their space.
AT A GLANCE:
Challenges
- Amazon Is Confusing
- Amazon As Sole Sales Channel
- Entrenched Competitors
Results
- $100k/month New Sales Channel
- Bypassing sales volume of top competitors
- Premium Price Point well above competitors
"I’ve been working with Sean for the past 10 months on a launch of a new health & beauty product on Amazon and his work has been outstanding.
He has helped us optimize our listing content, provide daily management of our PPC spending, and troubleshoot a wide variety of issues.
Sean is prompt, focused, and the results show in our sales performance which is running 2 times forecast!"
BILL HINCHEY
Cryo Concepts LP
