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BEP Technologies Case Study
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"Sean did an amazing job on our US listings and I honestly cannot recommend him enough… our revenue doubled for all listings, some SKUs doing even more than that. Sean went deep into keyword/phrase analysis and market reach, and his recommendations were priceless to us—even helping us with Google Ads. He is an Amazon guru, in my humble opinion!" -
Lauren Birkumshaw
BEP Technology: Doubling Revenue Through Strategic Listing Optimization and Market Insights
Case Study
BEP Technology doubled revenue with Ecom Optimization’s expert Amazon strategies, improving listings, keywords, and market insights.
SITUATION
BEP Technology had a strong product line and consistent sales but wanted to unlock even greater revenue potential in the competitive US market. With a variety of SKUs needing a fresh strategy, they sought a specialized approach to elevate each listing’s performance and connect with a wider audience. Their objective was clear: boost visibility, attract new customers, and leverage insights to scale across multiple channels.
SOLUTION:
Sean and the team at Ecom Optimization delivered a tailored strategy that encompassed comprehensive listing enhancement, deep-dive market research, and data-driven market recommendations. The approach focused on:
- Full Listing Optimization: Revamped copy, images, and Enhanced Brand Content to highlight BEP Technology’s unique features, providing customers with engaging, information-rich listings that drove conversions.
- Advanced Keyword and Phrase Analysis: Leveraged a blend of high-volume and niche-specific keywords to increase organic visibility on Amazon and improve ad performance.
- Competitive Market Analysis: Provided BEP Technology with insights into untapped audience segments, applicable not only on Amazon but also for Google Ads and other platforms, broadening their overall digital reach.
- Strategic Ad Recommendations: Suggested targeted ad placements and campaign optimizations, maximizing return on ad spend (ROAS) and increasing the discoverability of high-performing SKUs.
RESULTS
- Revenue Doubled Across All Listings BEP Technology saw revenue double for all listings, with some SKUs achieving even greater results—a testament to the precision and effectiveness of Sean’s tailored approach.
- Cross-Platform Insights Boosted Digital Presence The in-depth keyword and market analysis extended beyond Amazon. BEP Technology leveraged these insights for their Google Ads, further enhancing visibility and driving additional sales from new channels.
- Increased Conversion Rate with Optimized Content With new, optimized images and compelling descriptions, BEP Technology listings saw a notable increase in conversion rates, allowing the brand to capitalize on its Amazon traffic and drive up sales.
AT A GLANCE:
Challenges
- Enhance visibility for multiple SKUs in a competitive market
- Broaden digital reach beyond Amazon
- Maximize conversions through improved listing quality
Results
- Revenue doubled across all listings, with some SKUs exceeding this growth
- Expanded cross-platform reach using Amazon insights
- Increased conversion rates and optimized ad performance
When BEP Technology set out to enhance their US Amazon listings, they knew they needed more than a basic refresh. Enter Sean and his team at Ecom Optimization, whose expertise in Amazon sales growth, listing optimization, keyword strategy, and in-depth market analysis led to BEP Technology doubling their revenue, with some SKUs surpassing even that impressive benchmark.
