Menu
Ayers Natural Case Study
- Home
- Ayers Natural Case Study
"I've never experienced double-hockey stick growth like this before!"
Brian Ayers
Founder
Ayers Naturals' Strategic Expansion Onto Amazon For Brand Stabiliy And Growth
Case Study
Brian built an ambitious brand by helping people solve embarrassing health problems with all-natural solutions that really work...
SITUATION
Brian built Ayers Naturals using Social Media to speak directly to men in their 40s, 50s, and 60s.
The problem?
Sales ebbed and flowed with each new Social Media push. Brian’s eye was on Amazon to soften his dependence on content-based sales. However, Amazon’s confusing system caused frustration – especially when Amazon ‘helped out’ by recategorizing products, which then become ineligible for paid ads.
SOLUTION
Some products attract unwanted attention from ‘helpful’ Amazon employees – especially if they can be falsely interpreted as Sexual Wellness products (a category not eligible for most ads). So, Sean and the team at Ecom Optimization used their years of Amazon experience to develop a multi-layer approach that actively keeps Ayers Naturals products in categories where paid ads are viable.
This multi-layer strategy now gives Brian predictable and stable sales growth.
RESULTS
Benefit One
Brian enjoyed good sales from day one that only Skyrocketed from there.
Benefit Two
Amazon grew to become a new channel that now contributes 45% of top-line sales to a growing 7-figure brand.
Benefit Three
Ayers was able to protect a premium price point that established them as the top choice in their space.
AT A GLANCE:
Challenges
- Amazon can be frustrating
- Overcoming inconsistent sales efforts
- Amazon's 'help' can cause problems
Results
- Enjoying a skyrocketing new sales channel
- Amazon now contributes 45% to 7-Figure sales
- Retained their Premium Pricing model
"Ayers Naturals has worked with Sean and the team at EcomOptimization for close to 2 years. They helped set us up and now Amazon brings in roughly 45% of our sales. The team has worked with us through some trying times dealing with Amazon and we are thankful for their patience and persistence in getting the work done.
I would highly recommend them for your ventures into the wild world of Amazon!"
BRYAN AYERS
Founder, Ayers Naturals
