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Zecolella’s Organics Case Study
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“Sales jumped from 10 units per day to 40-55 units per day!"
Antonio Zecollela
Founder
Antonio went from under-selling, and negative profit to enjoying new profitable sales channel
Case Study
Antonio created an all natural brand of organic kitchen supplies. They’re Eco friendly, they don’t burden landfills, and are also healthier than other options.
SITUATION
Kitchen supplies are a crowded niche, but Antonio didn’t take the easy route…
While business gurus had everyone sourcing their products overseas, Antonio spent months tracking down American manufacturers. While Antonio’s product was USA-made, it was also more expensive than the imported options. So he struggled to compete.
SOLUTION
Antonio reached out to Sean and the team at Ecom Optimization, who did a deep dive into Antonio’s product. As an experienced Amazon SEO service, they could see that even though the SEO was set up correctly, Antonio’s product was getting overlooked by shoppers who were drawn in by cheaper-priced imports.
The team crafted new marketing around premium features and the top shopper concerns over imported items (bad odors, petroleum aftertastes, etc). From there a new attention-getting strategy focused on the emotional needs that drive eco-conscious shoppers. That marketing led the charge for maximum visibility and brand exposure on Amazon
RESULTS
Benefit One
Attention-grabbing marketing boosted click-through rates and conversion rates.
Benefit Two
Antonio’s sales jumped a whopping 400% within just a few days.
Benefit Three
He was able to charge premium prices that made his products profitable.
AT A GLANCE:
Challenges
- Antonio crafted a premium product
- The product was made in the USA, which increased COGS
- Amazon sales were not covering costs
Results
- His conversion rate skyrocketed
- His sales were boosted 400%
- Antonio now enjoys a profitable sales channel
"Wow!
“You are totally right and in fact, your tricky listings made sales jump from 10 units per day to 40-55 units per day!"
Antonio Zecollela,
Zecollela Organics
