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Megan Graham Case Study
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“You have been an integral part of launching (and growing) the business, including our 219% growth in the past 30 days!”
Megan Graham
Founder
Megan now enjoys drastic growth that is able to keep pace with her imagination for creating innovative beauty products
Case Study
Megan used her background as an upscale salon owner to craft a premium line of beauty products that grew to become a local hit, and now enjoys nationwide traction on Amazon.
SITUATION
Day-to-day operations of top Boston salons keep Megan’s finger on the pulse of the beauty niche. With her insider knowledge, she rolled out new products that were not only on trend but also solved real problems. Her salon clients loved them, so she decided to try Amazon herself (even hiring some help on Upwork and Fiverr).
Though she landed a handful of sales, Megan was simply not seeing the results she wanted.
After suffering some serious frustration, Megan searched and found EcomOptimization and let them create a custom system to re-launch her beauty brand on Amazon.
SOLUTION
Sean and the team at Ecom Optimization performed deep market research to put into words and picture what Megan understood intuitively. The result was emotionally magnetic marketing that was then blended with the cutting-edge marketing tools available to branded Amazon sellers.
This combination gave Megan a multi-layered launch and growth strategy.
RESULTS
Benefit One
Megan saw record-breaking sales fast (within 30 days of the re-launch).
Benefit Two
Her new top-of-page positioning led to an astounding 219% growth.
Benefit Three
Megan continues to enjoy a platform that grows as fast as her imagination for new products.
AT A GLANCE:
Challenges
- Set up Amazon with Upwork & Fiverr help
- Did not see the traction she wanted
- She was frustrated by lack of growth
Results
- Sales turned around within 30 days
- Enjoyed 219% growth
- Has a channel for all of her new products
"Good morning!
“I just wanted to tell you that yesterday was record-breaking sales! Thank you for making this possible 🙂 I am so grateful that I did good research and found you. You have been an integral part of launching (and growing) the business, including our 219% growth in the past 30 days!”
- Megan Graham
