Ultimate Amazon Prime Day Success Guide: How to Prepare as an Amazon FBA Seller
Are you wondering how to prep your brand and Amazon account for Amazon Prime Day? You are in the right place!
In this ultimate guide, we will go into depth on Amazon Prime Day for brands, including a downloadable guide with helps and checklists to keep you on track to rake in extra sales the big Day.
Let’s dive in!
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What to Expect During Amazon Prime Day this Year?
Amazon Prime Day is expected to be bigger and better than ever before. According to recent reports, Amazon is planning to offer over 2 million deals globally during the event. This is a significant increase from last year when Amazon offered over 1 million Prime Day Deals.
In addition to the increased number of deals, Amazon is also expected to offer some exciting new features during Prime Day. For example, new shopping experiences, such as virtual try-on, and may also offer more exclusive deals for Prime members.
It’s no surprise why…
Amazon Prime Day has become one of the most anticipated shopping events of the year. The event generated a whopping $10.4 billion in sales globally. As an Amazon FBA seller, Prime Day presents a unique opportunity to increase sales and revenue. In this post, we will provide you with tips and strategies on how to prepare for Prime Day as an Amazon FBA seller.
Key Statistics from Prime Day:
The event generates a total of $10.4 billion in sales, which is a 45.2% increase from the previous year’s event.
Third-party sellers surpassed $3.5 billion in event sales, which is a 60% increase from the previous year.
The best-selling categories were electronics, home and kitchen, and fashion.
Small and medium-sized businesses (SMBs) generated $3.5 billion in sales.
Prime members in 20 countries purchased more than 250 million items during the event.
These statistics show that Prime Day is a massive opportunity for Amazon FBA sellers to increase their sales, conversion rate and revenue.
10 Strategies to Prepare for Prime Day as an Amazon FBA Seller
As an Amazon seller, it’s crucial to prepare for this opportunity to boost your sales and revenue. To help you make the most of this day, we’ve compiled a list of Strategies for a successful Amazon Prime Day as an Amazon FBA seller.
Strategy 1: Prepare Early
Prepare early to ensure that you have everything in place for a successful sales day. Start by analyzing your sales data from previous Prime Day deals (if you have the data). You’re looking to identify your best-selling products. Use this information to stock up on inventory, optimize your product listings, and run promotions to boost sales.
Logistics prep is one of the biggest Prime Day mistakes that sellers make. Be ahead of the game, ensure that your supply chain is prepared for the increased demand and that your shipping and fulfillment processes are streamlined to ensure fast and efficient delivery to customers.
That’s why…
Strategy 2: Plan Your Inventory
One of the most critical aspects of preparing for Prime Day is to plan your inventory carefully. You want to make sure that you have enough stock to meet the increased demand during the event. The last thing you want is to run out of stock and miss out on potential sales.
To plan your inventory, you need to analyze your sales data from previous Prime Days and use it as a basis for your projections. You can also use tools like Inventory Planner or Forecastly to help you with your inventory planning.
This may include setting up a backup FBM listing to cover potential sell-out of your FBA inventory.
Strategy 3: Make Sure Your Product Is Prime Eligible
Your products need to meet these criteria:
Product must be in new condition (no reselling, or thrifting allowed for Prime Day Deals)
Your product must be nationally available
Your product must be Prime shipping eligible
The Prime Exclusive Discount you offer must meet all Prime Day eligibility criteria.
Your product must have at least 3.5-star rating or be a launch product with no rating. Note, you can always launch a new version of your product for this event (or any other day for that matter)
Ensure that your product is offering a discount of at least 20% but no more than 80% off the regular price (Ie. the price that a non-Prime member would pay). Additionally, the discounted price should be the lowest it has been in the past 30 days, including all deals, specials, and sales.
Your Seller Feedback Rating is key for eligibility. Your rating must be at least 4 for the past year. If you don’t have enough recent feedback, your seller feedback rating will be aggregated from all combined sales.
In order to qualify for Prime Shipping as an Amazon FBA seller during Prime Day is to make your product Prime eligible. This means that your product will be eligible for Prime shipping, which is highly sought after by customers who want their orders delivered quickly and efficiently.
To make your product prime eligible, you simply need to enroll it in the Amazon FBA program. This involves sending your inventory to an Amazon fulfillment center where it will be stored and shipped directly from there when a customer places an order.
Overall, making sure that your products are prime eligible can significantly boost sales and lead to greater success on Amazon, even after Prime Day is over.
Strategy 4: Optimize Your Product Listings
Optimizing your product listings is another crucial strategy for Prime Day success. You want to make sure that your listings are optimized for search and that they stand out from your competitors.
Here are a few tips to help you optimize your listings:
Use high-quality images that showcase your products in the best possible light. Check out our post on 55 Amazon Image Hacks
Write clear and emotionally driven product descriptions that highlight the benefits of your products to humans (ie. not feature-focused).
Include relevant keywords in your titles and descriptions to improve search visibility. Check out our guide on Amazon Titles
Use bullet points to break up your product descriptions and make them easier to read
Highlight any listings that you plan to run Prime Exclusive discounts on
To optimize your listings, you need to focus on your product titles, descriptions, bullet points, and images. You should also consider running A/B tests to see which versions of your listings perform better.
Strategy 5: Create A Prime Day Version Of Your Brand Store
One effective strategy to prepare for Amazon Prime Day as an FBA seller is to submit a special version of your Brand Store. This will allow you to showcase your products and offers in a way that is tailored specifically for Prime Day shoppers, helping you stand out from the competition and increase sales.
However, it’s important to be strategic about how you approach this. Firstly, avoid using language that explicitly refers to Prime Day deals, Best Deals, Prime Early Access Sale, or includes numerical discounts. Instead, focus on creating compelling visuals and messaging that speak directly to the interests of your target audience.
It’s also crucial not to leave this until the last minute. The approvals for Brand Stores can take time, so make sure you plan ahead and schedule your promotional content well in advance of the big Day itself. Ideally, aim to have everything set up at least week before the event begins.
Finally, don’t forget to set an end date for your special promotion page – ideally within 24 hours after Prime Day finishes – so that shoppers understand when they need to act fast if they want to take advantage of post Prime Exclusive discounts you may be promoting. By following these tips and preparing effectively for Amazon Prime Day as an FBA seller, you’ll be well-positioned for success during one of the biggest shopping events of the year!
Strategy 6: Offer Deals and Promotions
Prime Exclusive Deals are a great way to attract customers and increase sales during the big Day. You can offer discounts, free shipping, buy-one-get-one-free offers, and more.
Leverage Amazon Coupons: Amazon Coupons are a great way to offer exclusive discounts to shoppers looking to find deals. Consider creating coupons for your best-selling products, and promote them through your advertising campaigns.
To make your Prime Exclusive deals and promotions stand out, you should consider creating eye-catching graphics and using social media to promote them.
Strategy 7: Offer Competitive Pricing
Price is a critical factor for customers when making purchasing decisions, especially during sales events like this. Make sure that your pricing is competitive and attractive to customers. Remember, they are looking for the lowest price or massive price drops.
So, start with a high reference price (aka list price), then build in an attractive discounted price from there. Consider offering bundle deals or discounts on products to encourage customers to make multiple purchases at a lower price than they could buy them separately.
If you have a Brand Registered account, virtual bundles are a great way to bundle items virtually and keep the non-bundled reference price, while giving a nice “lowest price” discounted amount.
Strategy 8: Prepare for Increased Customer Service Demands
During Prime Day, you can expect an increase in customer service demands. You need to make sure that you have enough staff to handle the increased volume of inquiries and that you have a clear plan in place for handling any issues that arise.
You should also consider using automated tools like Zendesk or Freshdesk to help you manage your customer service requests.
Strategy 9: Advance Your Advertising Campaigns
Many brands don’t know that you need to start your advertising campaigns well before for Prime Day, I tell you why in a moment. But, Amazon offers a range of advertising tools that can help you promote your products and drive sales on and before the big Day.
Sponsored Products, Sponsored Brands, and Sponsored Display are just a few of the advertising options available to Amazon FBA sellers. Utilize these tools to increase visibility and drive traffic to your product listings.
Here are some strategies for maximizing your advertising for Prime Day:
Boost ads beforehand for Retargeting: For the best Prime Day results, focus on getting a lot of visitors to your listings before the big day. This way, Amazon will be able to target people who have visited your listings but didn’t buy anything. The best part? Amazon will use its own budget to retarget these shoppers to make a purchase during the Prime Day rush.
Increase your advertising budget: With more shoppers on Amazon during Prime Day, it’s a good idea to increase your advertising budget to ensure that your products get seen by as many people as possible.
Use Sponsored Products ads: Sponsored Products ads are a great way to increase visibility for your products on Amazon. Consider creating new campaigns specifically for Prime Day, with targeted keywords and ad copy.
To optimize your campaigns, you need to focus on your targeting, bidding, and ad copy. You should also consider running A/B tests to see which versions of your ads perform better.
Our Ultimate Guide To Amazon Paid Ads is a complete guide and great place to start.
A SIDE NOTE ON RETARGETING
It is important to understand that Prime Day is primarily a re-targeting opportunity for Amazon. Essentially, Amazon tends to promote products (for free) to shoppers who have previously visited specific listings but did not make a purchase.
Therefore, the main strategy during the lead-up to Prime Day is generating as much traffic onto your listings as possible. This will provide Amazon’s massive retargeting engine with plenty of potential targets for Amazon to use its own budget for re-engagement during the Prime Day feeding frenzy.
To achieve this goal effectively, brands and advertisers need to focus on creating buzz around their products in the weeks leading up to Prime Day. In addition to running on-Amazon advertising, you can do this off-Amazon by leveraging social media platforms like Instagram and Twitter or running targeted advertising campaigns through channels like Facebook ads or Google AdWords.
Decide which campaign types will help you reach your goals. We suggest leveraging a mix of search and programmatic campaigns.
Doing so can lead to a 140% increase in branded searches and up to a 200% increase in ad-attributed sales. On the search side, we recommend creating Sponsored Brand campaigns to align with the start and end dates of promotions.
It’s also crucial that sellers ensure their product listing pages are optimized for conversions before pushing ad spend towards them. Start by analyzing data from previous sales seasons (like last year’s Prime day) and identify which keywords were most effective in driving traffic and sales.
By taking these steps in advance of Amazon Prime Day, brands can capitalize on its powerful retargeting capabilities and drive higher volume sales than they would otherwise be able to achieve alone. So if you’re eyeing big profits during this annual shopping bonanza, ramp up your efforts now!
Strategy 10: Monitor and Optimize Your Prime Day Performance
It’s crucial to monitor your sales and performance throughout the day and make adjustments as necessary to optimize your results. Analyze your sales data and adjust your pricing, promotions, and advertising strategies as needed to maximize your sales and revenue.
When is Prime Day This Year?
Prime Day typically takes place in mid-July. It’s possible that the exact date of Prime Day may be a bit earlier or later on any given year. However, as soon as the official date is announced, you will find out here: https://www.amazon.com/primeday.
When is the Prime Day Submission Deadline?
First off there is a deadline to include eligible products in Prime Day. This means that if you miss the deadline, your products won’t be included in the event and you’ll miss out on potential sales and exposure. It’s crucial to plan ahead and make sure you’re aware of this deadline so that you can prepare accordingly.
Deal submission generally open around March and closes end of April (though this is subject to change, so beware. Also, there is a US inbound shipping cutoff often in early June for shipments into Amazon FBA.
What If I Miss The Prime Day Deadline?
If you do happen to miss the Prime Day deadline, don’t panic just yet. While it may seem like a missed opportunity, there are still ways to capitalize on the increased traffic and sales that come with the event. One strategy is to run your own promotion or sale during Prime Day as a way to entice shoppers who may be looking for the best deals around.
Consider creating a lightning deal. Lightning deals are time-limited deals that are available for a few hours only. Offering lightning deals can help you generate more sales and increase your visibility on Amazon.
FAQs
Q: What is Amazon Prime Day?
A: Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members where they can take advantage of deep discounts and deals on a wide range of products.
Q: How can Amazon FBA sellers prepare for Prime Day?
A: Amazon FBA sellers can prepare for Prime Day by ensuring their inventory levels are high enough to meet the anticipated demand, optimizing their product listings to increase visibility, and advertising their products through Amazon’s advertising platform.
Q: What are some tips for optimizing product listings on Amazon?
A: Some tips for optimizing product listings on Amazon include using high-quality product images, providing detailed product descriptions, using relevant keywords in the product title and description, and encouraging customer reviews.
Q: How can Amazon FBA sellers leverage Amazon’s advertising platform for Prime Day?
A: Amazon FBA sellers can leverage Amazon’s advertising platform by creating sponsored product ads, sponsored brand ads, and sponsored display ads to increase visibility and drive sales during Prime Day.
Q: What should Amazon FBA sellers do if they run out of stock during Prime Day?
A: If an Amazon FBA seller runs out of stock during Prime Day, they should immediately restock their inventory and inform customers of the delay in shipping. They should also consider offering discounts or promotions to customers who are willing to wait for the product to be restocked.
Q: How can Amazon FBA sellers measure their success on Prime Day?
A: Amazon FBA sellers can measure their success on Prime Day by tracking their sales, traffic, and advertising performance through Amazon’s reporting tools. They can also compare their Prime Day performance to their previous sales data to gauge the effectiveness of their preparation strategies.
Q: Can Amazon FBA sellers participate in Prime Day if they are not based in the United States?
A: Yes, Amazon FBA sellers based in other countries can participate in Prime Day by listing their products on Amazon.com and taking advantage of the increased traffic and sales during the event. However, they should take into account any additional fees or requirements for international sellers.
Q: What are some common mistakes Amazon FBA sellers make during Prime Day?
A: Some common mistakes Amazon FBA sellers make during Prime Day include underestimating the demand for their products, not optimizing their product listings or advertising campaigns, running out of stock, and not properly tracking their performance. It’s important for sellers to plan ahead and stay organized to avoid these pitfalls.
Q: What is the difference between Amazon Prime Day and Black Friday?
A: Amazon Prime Day is a shopping event exclusively for Amazon Prime members, while Black Friday is a holiday shopping season and event that takes place on the day after Thanksgiving and is not exclusive to Amazon.
Q: Can non-Prime members participate in Amazon Prime Day?
A: No, only Amazon Prime members can participate in Amazon Prime Day.
Consider creating a lightning deal. Lightning deals are time-limited deals that are available for a few hours only. Offering lightning deals can help you generate more sales and increase your visibility on Amazon.
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