Amazon Brand Registry Pitfall: The #1 SNAFU That Could Cost You 5 Years & $$$
Interested in Amazon Brand Registry? You’re in the right place, because…
Sean shares insightful information on how to avoid the #1 pitfall that could cost years and money.
Note: Sean made this video on YouTube, it it one of his early videos, so while the production value is low, the info is still critical for business owners who are considering signing up for Amazon Brand Registry.
Table of Contents
Key Takeaways From The Video:
- The Amazon Brand Registry offers many benefits, including brand defense and the ability to kick off unauthorized sellers.
- Not all trademarks are accepted by Amazon, and it is important to ensure that your trademark lands on the principal register to be recognized by Amazon.
- Trademarks may end up on the supplemental register due to a lack of defensibility or uniqueness.
- Using image marks, such as logos, have a higher chance of ending up on the principal register.
- Discuss these issues with your intellectual property attorney to improve the probability of ending up on the principal register.
- Misfit Marketing offers other resources, including their “Ultimate Amazon Success Checklist,” which covers more details on how to succeed on Amazon.
Watch The Video
Final Thoughts...
As a digital marketing expert, my best advice would be to ensure that you have a clear understanding of how to navigate the Amazon Brand Registry and how to protect your brand.
Discussing these issues with an intellectual property attorney can help ensure that your trademark is recognized by Amazon and that you can take advantage of the benefits offered by the Amazon Brand Registry.
FAQ:
Q: What is the Amazon Brand Registry?
A: The Amazon Brand Registry is a program that helps businesses protect their brand and intellectual property on Amazon.
Q: What are the benefits of the Amazon Brand Registry?
A: The Amazon Brand Registry offers many benefits, including brand defense and the ability to kick off unauthorized sellers.
Q: How can I ensure that my trademark is recognized by Amazon?
A: Discussing these issues with an intellectual property attorney can help ensure that your trademark is recognized by Amazon.
Q: What is the difference between the principal register and the supplemental register?
A: The principal register is recognized by Amazon, while the supplemental register is not.
