Amazon Advertising Cost (Free Tool): A $12,509 PPC Success Story You Need to See
Looking for a great tool to help you manage your Amazon Advertising Optimization? You are in the right place!
The Blog and Video on this page reveal a free tool that can help.
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Table of Contents
Key takeaways from the video:
- When running Amazon Sponsored Products Ads, it’s important to have a strategy in place and track your performance regularly.
- Sellics Benchmarker is a free tool that can help Amazon sellers analyze their performance and benchmark it against their competitors.
- By using Sellics Benchmarker, Mr. Addie was able to increase his sales and revenue significantly, achieving $12,509 in sales in one day.
- Monitoring your ad spend and adjusting your bids and targeting can help you optimize your Sponsored Products Ads and increase your ROI.
- It’s important to focus on the keywords that are most relevant to your product and to regularly update your ad campaigns to stay competitive.
- By focusing on the right keywords and optimizing his ad campaigns, Mr. Addie was able to achieve a 3.3x return on ad spend (ROAS) and a 50% increase in sales.
- Utilizing tools like Sellics Benchmarker and following best practices for Amazon Sponsored Products Ads can help sellers achieve greater success and increase their revenue on the platform.
About Benchmarker
As an Amazon marketing expert, I deal with Amazon Advertising costs all day. Because of that, I wanted to point you to a free tool that we use regularly called Sellics Benchmarker. As I would normally create a video for you but I stumbled upon this video review of the Sellics Benchmarker by Mr. Addie.
So, instead of making a video (which takes a lot of effort), I thought I would just share Mr. Addie’s video because he did a very thorough job showing the benefits of this free tool and how it can help you get your Amazon advertising costs in line.
The video shows how to sign up and import advertising data to get a custom benchmark report that presents a performance funnel, product analysis, and campaign analysis. Mr. Addie also generously shares his personal results (including his $12,509 PPC Success Story) and offers tips on how to optimize campaigns for better performance.
Now, the team at Ecom Optimization and I have been using Benchmarker for years. It is a real powerhouse when it comes to Managing Amazon PPC, and I thought you should know about it and put it to use.
Video
Why Do I Believe Benchmarker Is So Critical For Amazon PPC?
As a digital marketing expert in this niche, my best advice would be to continually analyze and adjust your campaigns for maximum sales and profits. But, most Amazon sellers just take guesses as to what a “good” campaign is.
Tools like Sellics Benchmarker can be incredibly helpful in knowing where you stand in this process. Why? Because a Benchmarker report helps you to know (not guess) where your Amazon PPC efficiency is in relation to your competition.
The Benchmarker tool analyzes data from the last 60 days and compares the user’s campaigns to industry standards in their category.
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The Way We Use Benchmarker At Ecom Optimization
For ads campaigns that are massively inefficient, we have found Benchmarker to be a vital tool for getting Amazon PPC back in line with reality.
A simple Benchmarker report gives us a quick way to identify and measure the performance of our client’s campaigns so we can make data-driven decisions the need for improvement, or the freedom to expand PPC spend.
With detailed insights into costs, clicks, and conversions, Benchmarker enables businesses to see how the performance of their ads stacks up against category competitors.
The way we use Benchmarker is to get out of control Advertising back into line by setting the Benchmarker category numbers as a First Target.
Basically we believe that a good first goal when it comes to managing Amazon ads that are blowing through the budget and failing to convert is to set a goal to at least match the metrics of top competitors.
Once you are at least on par, then you can use your own judgment and experience to improve and expand strategically.
Can I Get Benchmarker For Free?
Yes!
Click here and get Benchmarker https://benchmarker.sellics.com/
FAQ:
Q: What is Amazon Sponsored Products Ads?
A: Amazon Sponsored Products Ads are pay-per-click (PPC) ads that appear on Amazon search results pages and product pages. Businesses can bid on relevant keywords to have their products displayed to potential customers.
Q: What is Sellics Benchmarker?
A: Sellics Benchmarker is a free Amazon PPC research tool that helps businesses optimize their campaigns and increase their sales on Amazon.
Q: How can I maximize my ROI on Amazon PPC ads?
A: To maximize your ROI on Amazon PPC ads, focus on high-converting keywords, set realistic daily budgets, and continually analyze and adjust your campaigns using tools like Sellics Benchmarker.
Q: What are some common mistakes to avoid in Amazon PPC advertising?
A: Common mistakes to avoid in Amazon PPC advertising include targeting irrelevant keywords, overspending on bids, and not continually analyzing and adjusting your campaigns.
Q: How can I track the success of my Amazon PPC campaigns?
A: You can track the success of your Amazon PPC campaigns using metrics like clicks, conversions, and advertising cost of sales (ACoS). Tools like Sellics Benchmarker can also provide valuable insights into your campaigns’ performance.
Creator Bio
The creator of the video goes by “Mr. Addie,” and he shares his experience as a multi-million dollar e-commerce entrepreneur and coach, with over $2 million in sales, and $400,000 in royalties from Print On Demand (Merch By Amazon). Some valuable videos if you’re on the beginner’s end of figuring out business, and what niche to sell in.
About Sean Farrington
Sean Farrington is the founder and CEO of Ecom Optimization, a company that specializes in helping brands unlock the power of Amazon. With over a decade of experience in the e-commerce industry, Sean has worked with numerous brands to improve their Amazon sales performance and increase their profitability.
In addition to his work with Ecom Optimization, Sean is also the author of the book “Selling on Amazon for Brands,” which provides practical tips and strategies for brands looking to succeed on the Amazon platform. He is a highly respected authority in the e-commerce industry and is frequently invited to speak at conferences and events.
Sean is passionate about helping brands achieve their goals on Amazon and is dedicated to staying up-to-date on the latest trends and best practices in the industry. Through his work with Ecom Optimization and his book, he has helped countless brands achieve greater success on the world’s largest e-commerce platform.
