Amazon SEO (Advanced): The Title Change DEATH PUNCH And How To Rank In Amazon Search
Ecom Optimization founder Sean Farrington created a video to discuss Amazon SEO and how to rank higher in search results. In the video and the article that follows, Sean will show you how to change the title on an Amazon listing but then warns about the “Amazon death punch” and the three-step counter-attack that can affect the ranking of a product.
Table of Contents
The Amazon SEO Death Punch
The “death punch” refers to the results of changing an Amazon title after a listing has begun selling. Often Amazon sellers will realize that they should have properly optimized a title when launching their product. This leads to adding new keywords to an existing title, which may result in the A10 algorithm getting confused and de-ranking the listing.
In the video, Sean emphasizes how the title is the prime SEO real estate for your Amazon listing, and getting the title set up correctly with the right keywords is crucial to success. The video also discusses a popular guru theory about adding in keywords strategically, and how that theory can be harmful to a listing’s ranking – as evidenced by Randy’s results (shown in the video).
The Amazon Death Punch Video
Understanding SEO And Amazon Product Titles
Amazon SEO is essential for sellers looking to improve their visibility on the marketplace and drive more sales. One of the most critical factors in Amazon SEO is optimizing product titles. In the rest of this blog post, we’ll discuss advanced strategies for optimizing product titles on Amazon and how to rank higher in search results.
Product titles are one of the most critical components of your Amazon product listing. They’re the first thing shoppers see when they’re browsing through search results, but they’re also the first thing that the Amazon robot looks at to figure out what keywords your listing should rank for. This is why your title plays a significant role in whether or not someone clicks on your listing.
Bottom line: A well-optimized product title can improve your visibility in the marketplace and drive more traffic to your listing.
Advanced Amazon Product Title Optimization Strategies
1. Use Relevant Keywords
Keywords are the backbone of any Amazon SEO strategy, and your product title is no exception. You should include relevant keywords in your product title, but don’t overstuff it with keywords. Your title should read naturally and make sense to shoppers.
2. Include Product Features and Benefits
In addition to keywords, your product title should include features and benefits that make your product stand out. Think about what sets your product apart from others in your category and include those unique selling points in your title.
3. Consider Adding Your Brand Name
Including your brand name in your product title can help build brand recognition and increase trust with shoppers.
FAQ
Q: How many characters can an Amazon product title have?
A: Amazon product titles generally can have a maximum of 200 characters – though some categories mandate no more than 60-80 characters total. Regardless of the allowed character count It’s recommended to use all the characters for maximum SEO value.
Q: Can I include my brand name in my product title?
A: Yes, including your brand name in your product title can help build brand recognition and increase trust with shoppers.
Q: Should I include keywords in my product title?
A: Yes, including relevant keywords in your product title is essential for Amazon SEO, but don’t duplicate keywords or waste space with low-value phrases (“ie”. and, “plus”, or “more”).
Q: How do I test and refine my product titles?
A: You can use Amazon’s A/B testing feature to test different product titles and analyze their performance. Based on the results, you can refine your strategy accordingly.
Conclusion
Optimizing your Amazon product titles is a crucial aspect of your Amazon SEO strategy. By using relevant keywords, maximizing character count, possibly adding your brand name, and testing and refining your approach, you can improve your visibility on Amazon and drive more sales.
