Page #1 On Amazon & Terrified (True Story): 3 Pitfalls & How To Rank Organically On Amazon
In a recent video, Ecom Optimization founder Sean Farrington discusses a true story about a guy named Alan, who hired an agency to rank his Amazon listing top page one for five keywords, which they did in a month. However, Alan was unsure of the agency’s methods and was worried about possible black hat techniques.
The video explains the concept of black box marketing and how it can be harmful, especially Amazon marketing.
Table of Contents
Amazon Marketing: Why Black Box Marketing is Bad for Business
Alan Bowdy, recently shared that he hired an agency to rank five keywords on page one. The agency was able to complete the task in just a month, but Alan was unsure of what they did to achieve the ranking.
He expressed concern over whether they used legal methods or black hat techniques.
Sadly, Alan’s worry is not unique, especially in Amazon marketing, where there is a mystique around ranking for search terms.
Check out the video here:
Amazon Marketing Demystified
E-commerce marketing involves a variety of strange activities like SEO, and algorithms, which can be difficult for business owners to understand. This makes it easy for marketers to engage in black box marketing, where they hide their methods and create a mystique around what they do. Black box marketing is especially common in Amazon marketing, where marketers create a mystique to put the power falsely into their hands.
The Value Of Accountability
However, black box marketing is bad for business, and it is important to understand why. The first reason is accountability. As a business owner, accountability is crucial for every action your team takes. As a marketing agency (a member of your team) accountability is essential in ensuring that your strategies are ethical, effective, and legal.
That is one of the reasons why at our Amazon marketing agency, Ecom Optimization, we have a dedicated Slack channel and hold bi-monthly strategy sessions with business owners to help them understand the next steps we are taking, which creates natural accountability.
The Value Of Understanding
Sean believes that educating his audience and our clients is important in empowering them to move their businesses forward. That is why he is notoriously honest during his free consultations, he wants the best for any business, even if they never decide to work with us.
That’s why Sean and the whole team at Ecom Optimization aim to reveal our methods and avoid black-box marketing. Instead, we believe in being transparent about our methods and educating our clients, so they understand what needs to be done to move their business forward.
Conclusion
Black box marketing is a harmful approach to Amazon marketing. As a marketing agency, we believe in being transparent about our methods and educating our clients in order to empower them to move their businesses forward. We encourage other marketing agencies to do the same, as it fosters accountability and education, which are essential for effective and ethical marketing.
