Let Amazon Promote Your Products (For Free): Unleash the Marketing Potential of Amazon Posts
If you are looking for ways to get more traffic – for free – you are in the right place.
In this article, you’re going to discover a way to let Amazon target more customers for your products using Amazon Posts (and it costs nothing). We’ll dive into what Amazon Posts are, how they work, and how to unleash the potential of Posts for your e-commerce marketing.
Table of Contents
What are Amazon Posts?
As an online seller, you’re always on the lookout for ways to increase visibility and drive more traffic to your product listings without any cost per click.
Amazon Posts are a visual social media style experience that allows brands to showcase their products to Amazon shoppers (think Instagram but for e-commerce).
Amazon Posts are essentially a social media feed that appears within Amazon’s website and mobile app. Brands can use Posts to create engaging content, highlight products, and connect with customers.
How do Amazon Posts work?
Amazon Posts are similar to Instagram or Facebook posts, but they are exclusively available within Amazon’s ecosystem. Brands create content, hopefully engaging content, including images and text, to showcase their products.
Amazon Posts are tailored to show up in feeds and on product details and product detail pages, based on how engaging they are to customers. Your Posts will show up as a separate page linked to your Store.
When a shopper clicks on a Post, they are taken to a product detail page where they can learn more about the product and purchase it. Posts can also include a custom image or product links that direct shoppers to specific product pages.
Amazon Posts Requirements
In order to take advantage of the Amazon Posts feature, a seller must already be registered with Amazon Brand Registry (. Additionally, they must have built out their Amazon store in full so that it is ready to receive shoppers as they click through the posts. Without these two requirements being met first, sellers will not be allowed access to Amazon posts.
Why use Amazon Posts?
Amazon is one of the most competitive marketplaces in the world. With over 2.5 million active sellers and 200 million monthly active users, and Amazon is working hard to turn this platform into a thriving social media marketing platform for buy-happy shoppers. So, while advertising on Amazon can be expensive, using Posts gives you a free advertising tool that you can use to promote your products.
Using the right strategies for your Amazon posts lets you increase your Amazon sales without spending a dime.
Increase visibility
Amazon Posts can help you reach more potential customers by increasing your visibility within Amazon’s website and mobile app. Amazon Posts is an excellent way for Amazon sellers to increase their visibility on Amazon without having to spend money on advertising. By creating visually appealing product posts, sellers can showcase their products to customers who are browsing Amazon. This can lead to increased traffic to their product listings, which can translate into higher sales.
According to a recent study, 55% of customers say they are more likely to buy a product if they can see a visual representation of it. By using Amazon Posts, sellers can provide customers with a visual representation of their products, which can lead to increased sales.
Drive Free Traffic
Amazon Posts is a free tool that doesn’t require any additional investment from sellers, making it a cost-effective way to drive more traffic to your Amazon store and increase the likelihood of making a sale.
Showcase New Products (Or New Launches)
Amazon Posts provide an opportunity to showcase your new products across the Amazon platfor. It is like owning free real estate on the world’s largest online store marketplace. And, not cheap real estate either, this is a decent swath of real estate that allows you to feature visually appealing images and social style copy that can help you get fresh attention for your products, and stand out from your competitors.
Build Brand Awareness
Consistently creating engaging content with Amazon Posts can help build brand awareness and loyalty among your target audience. Shoppers can follow your own brand feed to get updated on new content, and the posts can contain category tags to increase brand awareness.
Increase Engagement
Amazon Posts can help increase customer engagement by providing them with a visually appealing way to browse and discover products. This will naturally encourage customers to engage with your content by commenting, liking, or sharing it, as well as increase the likelihood of them purchasing your products.
Anatomy Of An Amazon Post
A. Make Your Brand Stand Out: Utilize the Benefits of Amazon Posts by Showcasing Your Company’s Name and Logo with a Profile Banner.
B. Use your own custom pictures to show off the features of your products and share your brand’s story on Amazon for free with Amazon Posts.
C. Unlock the promotional capability of Amazon Posts by utilizing the “Show product” feature. When clicked, a product card will appear with information such as cost, customer rating, and Prime availability for the featured item.
D. Amplify your Post’s power by adding custom captions. This will help you to draw attention to product features, strengthen your branding, and encourage people to take action.
E. Amazon will spread the word for with their automatic category tags. Once customers click on these tags, they will be taken to a list of relevant Posts tagging related products to that particular category.
How can Amazon sellers create effective Amazon Posts?
Creating effective Amazon Posts requires some effort and creativity. Here are some tips that can help:
Use high-quality images
Images make your Amazon posts more engaging which in turn attracts to potential customers.
Use only high-quality images. Try to showcase your product in action with lifestyle images that are fun and visually interesting.
The most engaging Posts usually feature high-quality, vibrant and colorful visuals that stand out from the crowd. They should be eye-catching, clear and concisely convey the message of your brand or product. Additionally, they should feature a variety of images to keep postings fresh and interesting for your followers and new shoppers.
Write compelling copy
When writing copy for Amazon posts, it’s crucial to keep your target audience in mind. Consider who your product is designed for, what their pain points are, and how your product can solve their problems. Use casual language that resonates with your target audience, and highlight the benefits of your product that are most important to them (but with social media flair). For example, feel free to use emojis and abbreviations for creative flair such as “H8 stains?” or “now w/out sugar”.
But make sure any copy is always relevant to the post’s message and true to the brand story product you are promoting.
Keep it concise and clear
Amazon posts have a limited amount of space,
so it’s essential to keep your copy concise and clear. Use short sentences and bullet points to make your copy easy to read, and avoid using jargon or technical terms that may confuse or alienate your target audience.
Use relevant hashtags:
Using hashtags in captions and image text can be used to draw attention to your Amazon Post. However, it is important to note that hashtags are not clickable links; they simply show as plain text in the post. Additionally,
Post frequently: Posting frequently can help keep your products top of mind for customers and can increase your visibility on Amazon.
What Amazon Says About Content
Amazon makes it clear in their Terms Of Service that your Post content must:
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Be suitable for a general audience – in true “family friendly” form (no sex, drugs, or exploitation allowed here)
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Not contradict the landing page.
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Be in the primary language of the Amazon site on which the Post is published.
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Be clear and accurate so that customers receive correct information before engaging with a Post or deciding to purchase a product.
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Only promote products that you either own or are authorized to resell or distribute.
Amazon Posts No-Nos
Amazon will reject Post content based on the following guidelines.
Do not try to drive traffic off of Amazon:
Do not be “Salesy” with your captions:
Do not ask to share, like, or comment:
Do not use excessive text:
Do not promote your brand or your brand logo:
Do not use crowded or confusing images:
Instead, keep your Posts clean, simple and highly social…
The Fastest Way To Create Content For Amazon Posts
Do you already have a content calendar?
Are you already posting on Instagram?
Great! Then the fastest way to get content for your amazon posts is to recycle your current social media content.
This can be done by taking existing posts from other platforms, such as Instagram or Twitter, and repurposing them for Amazon. Not only does this save time, but it also ensures that the content is already well-crafted and a good brand fit.
However, it’s important to make sure that you tailor each post specifically to fit the needs of your target audience, as well as adhere to the Amazon Posts guidelines discussed above.
The Second Fastest Content Method For Amazon Posts (Instagram UGC)
Instagram is one of the most popular social media platforms, with over 1 billion active users. This makes it a great platform for finding user-generated content (UGC) that you can use for posts.
And the biggest benefit of UGC: Social proof.
A survey conducted by Dimensional Research found that 90% of buyers’ decisions are influenced by online reviews. So, when customers share photos of themselves using your products on Instagram, you can use those photos to show potential customers that your products are popular and well-liked.
How to Use Instagram Photos for Amazon FBA Social Proof
Step 1: Find UGC on Instagram
To use Instagram photos for Amazon Posts, you first need to find user-generated content. You can do this by searching for relevant hashtags and keywords related to your products. Look for photos that show your products in use or being enjoyed by customers.
Step 2: Ask for Permission
Before using any photos on your Amazon FBA product listing, you must obtain permission from the person who posted the photo. You can do this by commenting on their post or sending them a direct message asking for permission to use their photo. Once you have permission, you can use the photo on your product listing.
Step 3: Use the Photos
Once you have permission, you can use the Instagram photos as a building block for Amazon posts. But don’t stop there, also test them on your Amazon FBA product listing. You can include the photos in your A+ Content image gallery (https://ecomoptimization.com/amazons-new-premium-a-content-and-how-to-get-started) or in the product description. Make sure to give credit to the person who posted the photo by including their username in the product description.
How to Reverse Engineer Amazon Posts for the win!
By reverse engineering successful Posts on Amazon, you can figure out the elements that make work and apply them to your own product listings. This can help you maximize the potential of your Amazon posts and increase your chances of success.
Some benefits of reverse engineering Amazon posts include:
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Better Understanding of Customer Behavior: By analyzing successful Amazon posts, you can gain insights into what resonates with the current market. This can help you tailor your Posts to your target audience.
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Competitive Advantage: By reverse engineering your competitors’ successful Amazon posts, you also can gain a competitive advantage by improving on their content for better visibility and conversions.
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Time and Cost Savings: Instead of spending hours researching and testing different Posts, you can save time and money by analyzing successful Amazon posts and applying the same strategies to your own efforts.
Amazon Posts Reverse Engineering Step-By-Step
Step 1: Identify Successful Competitor Posts The first step is to identify successful competitor posts that are relevant to your product.
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Use Amazon’s search bar to find products similar to yours and analyze the top results.
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Click on their Amazon Store
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Look for the “More” button on the internal store menu.
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Use the dropdown menu to navigate to posts
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Look for posts that have high ratings, positive reviews, and a high number of sales.
Step 2: Analyze Post Content and Structure
Once you’ve identified successful posts, analyze their content and structure. Look for keywords, titles, descriptions, images, and other elements that make the post stand out. Take note of the language used, the tone of the post, and the benefits highlighted.
Step 3: Identify Best Practices
Based on your analysis, identify best practices that you can apply to your own product listings. This could include using specific keywords in your title, highlighting key benefits in your description, or using high-quality images to showcase your product.
Step 4: Test and Optimize
Finally, test and optimize your product listings based on the best practices you’ve identified. Monitor your sales, reviews, and conversions to see how your changes impact your performance. Continuously tweak your listings until you find the optimal strategy that works for your brand.
2 Steps Before Creating Your First Amazon Post
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Log in with your advertising console or Seller Central login information.
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Confirm your company name and upload your brand’s symbol to your profile.
Now you are ready to start utilizing the promotional power of Amazon Posts by uploading pictures, composing captions, and tagging your most promising products.
To register for Amazon Social Posts, you need to follow these steps:
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Go to amazon.com/profiles and log in to your account.
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Select the brand you want to set up a profile for.
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Upload a profile picture for the brand.
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Accept the terms and conditions and submit the profile.
How do I create an Amazon Social Post?
Once you’ve set up your profile, you can start creating Amazon Social Posts. Follow these steps:
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Click on “manage post” and then “create post.”
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Upload an image of your product.
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Write a caption that highlights the product’s features and benefits.
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Preview the post to see how it will appear to customers.
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Click “submit for review” to publish the post.
Measuring Amazon Posts Effectiveness
Amazon Social Posts provide you with data on the post’s viewable impressions, engagement, and engagement rate. This data helps you understand how well your posts are performing and make adjustments to improve engagement. Check out https://posts.amazon.com/
Conclusion
Amazon Posts are a valuable tool that online sellers can use to increase visibility, drive traffic, and showcase their products. By creating engaging content that resonates with your target audience, you can build brand awareness and loyalty, ultimately leading to increased sales and revenue for your e-commerce business.
FAQ
Q: Are Amazon Posts available to all sellers?
A: Currently, Amazon Posts are only available to sellers enrolled in the Amazon Brand Registry program (https://brandservices.amazon.com/) with a built-out Amazon store.
Q: Are there any costs associated with Amazon Posts?
A: No, there are no additional costs associated with using Amazon Posts. However, keep in mind that you will need to invest time and resources into creating engaging content to make the most of this tool.
Q: Can Amazon Posts be used to promote all types of products?
A: Amazon Posts can be used to promote most types of products, with a few exceptions, including adult products and products that violate Amazon’s policies.
Q: Can I use any photo I find on Instagram for Amazon Posts?
A: No, you must obtain permission from the person who posted the photo before using it.
Q: How do I give credit to the person who posted the photo?
A: Include their username in the product description.
Q: Can I only use my Instagram photos for Amazon Posts?
A: No, you can also use content from just about any other social media platform or platform. This makes it easier to create posts and maintain a consistent brand message across different platforms. Keep in mind that you may need to adapt your content using the guidelines shown above.
Q: What are the benefits of using Instagram UGC as social proof?
A: Using UGC as social proof can build trust with potential customers, increase sales, and improve customer loyalty.
Q: Is it legal to reverse engineer Amazon posts?
A: Yes, it is legal to reverse engineer Amazon posts as long as you are not violating any intellectual property laws. You cannot copy and paste content from other listings, but you can use the information you gather to create your own unique content.
Q: Can I use reverse engineering for any product category on Amazon?
A: Yes, reverse engineering can be used for any product category on Amazon. However, the strategies and best practices may vary depending on the category and the competition.
Q: How can I measure the effectiveness of my Amazon Posts?
A: Amazon provides metrics such as engagement rate, click-through rate, and reach, which can help you track the performance of your Posts. Check out https://posts.amazon.com/
Q: Can Amazon Posts be used in conjunction with other Amazon advertising tools?
A: Yes, Amazon Posts can be used in conjunction with other Amazon advertising tools, including Sponsored Products and Sponsored Brands.
Q: Are there other ways to increase Amazon sales without spending money?
A: Yes, it is possible to increase your Amazon sales for free by optimizing your product listings and encouraging customer reviews.
Q: Do I need an Amazon marketing agency to take advantage of Amazon posts?
A: While it’s not necessary to hire an agency, it can be beneficial if you don’t have the time or resources to implement these strategies on your own. A full-service Amazon account management agency can certainly help with Amazon Posts, and take away many of the other headaches that happen when dealing with Amazon.
