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If your business generates profit online, we will discuss your optimization goals and suggest strategies to double your sales. (Others charge up to $500 for this.)

We are committed to ensuring that your privacy is protected. Should we collect—or ask you to provide—certain information by which you can be identified, you can be assured that it will be secure. To prevent any unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information.

The information we collect helps us to understand your needs and to provide you with a better service. For example, we use it…

  • for internal record keeping

  • to improve our products and services

  • to enable the website to be personalized for you

  • if you opt in to our email newsletter, to periodically send you information we think you’ll find useful, including promotional details of products and services.

  • to monitor users’ individual browsing sessions. We do this to find out
    which areas of our website are performing well
    which ads and web searches are the most effective

  • to run retargeting ads

  • to help us understand how people use our website services, so we can improve their features and functionality. ​​​​​​​

We will not sell or lease your personal information to any third parties unless we have your permission to do.

We may collect the following information about you. Some of it, like IP address, we collect through your browser session. Other information, like your name, we collect if you submit a form:

IP address, referrer information and browsing data; any information you submit via forms, which may include contact information such as name, job title, email address, preferences and interests; and any other information relevant to customer surveys or offers.

The data we collect

How we use


How and why we collect data

How we collect data

Some of the data is collected using cookies. If you wish, you can disable cookies by opening your browser’s preferences windows, then selecting the “block cookies” option, which is usually found under “Privacy.”

(We expect you already know the following, but on the off-chance you don’t … a cookie is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. When you visit a website that uses cookies for the first time, a cookie is downloaded onto your device so that the next time you visit that website, your device will remember useful information such as items added in the shopping cart, visited pages or options for logging in.

Cookies are widely used to make websites work, or to make them work more efficiently. Our website relies on cookies to optimize user experience and for features and services to function properly. For more information about cookies visit

We also use services like Amazon Web Services (AWS), Crazy Egg, DoubleClick, Google Analytics, Hotjar, LinkedIn Ads and Analytics, MailChimp, Qualaroo, Wistia, and WordFence, which collect data. To see the details, view their individual privacy policies.

Embedded content from other websites

Articles on our website may include embedded content—videos from YouTube, for example. Embedded content from another website can behave in the same way as if you have visited the other website. Such websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Where we send your data

Some of the third-party services we use may transfer data outside of the European Union. In all cases, we ensure that the data is safeguarded to European data protection standards, through agreements such as the EU–US Privacy Shield or contractual model clauses.

What rights you have over your data

You can request to receive an exported file of any personal data we hold about you. You can also request that we update it (if you think it may be incorrect or incomplete) or erase it. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we retain and delete your data

We’ll hold on to your information for as long as is needed to provide services to you. If you subscribe to our email newsletter and later change your mind, just click the “unsubscribe” link at the bottom of any email. If you have submitted details via one of our web forms, and you later decide you’d like us to delete them, just let us know via our “Contact Us” page.